Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As…
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In the ever-changing world of ad operations, it is crucial to stay ahead of the shifting landscape. One development that is here to stay is ad automation: using software and tools to automate and optimize backend operations to increase lead generation and revenue. Ad automation is not a new concept…
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It’s ludicrous that we're in 2022 and AdOps teams in large publishing houses must manually take hundreds, sometimes thousands of screenshots per month, then insert them into a PowerPoint deck and email it to their clients. While screenshots can be a pain point they're necessary to show clients their campaigns…
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Up until a year ago, Einat Naveh’s days were spent knee-deep in spreadsheets. Back then she was a senior manager working in Digital Ad Sales and Finance Business Intelligence at Viacom and was responsible for providing the company with data regarding its digital ad sales revenue. In August 2019, she discovered Burt…
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As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they want to make sure their SSPs provide truly personalized service, reporting,…
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How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder…
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COVID-19 revenue losses have been extensive, prompting massive furloughs and layoffs, but on the road to recovery, publishers will be looking for ways to keep costs low without further reducing staff. Understanding when to use automation by leveraging available technology to handle repetitive and routine tasks is an effective way…
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It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In particular, publishers’ sales teams are focusing on big buys, leaving occasional smaller…
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After taking a massive hit from COVID-19, pubs' resiliency led to efficiently working-from-home, successfully diversifying revenue, and employing tools like automation and self-service to manage workflow and capture smaller budget spend. Recently, we chatted with a number of pubs at a roundtable discussion about planning for tomorrow’s very different ad…
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Gearing up to our upcoming webinar with Powerinbox—Multichannel Messaging Made Easy, where we'll dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life—we caught up with Powerinbox CEO, Jeff Kupietzky to talk about why marketers and publishers struggle with…
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