Mobile Marketing Archives

What Is the Role of AI in Mobile Measurement and Attribution?

By Lou Hong September 11, 2024

Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As…

Witness the Boom: Mobile Marketing Live Kicks Off 1 Oct.

By mtucker September 11, 2012

Mobile Marketing Live opens for business on 1 October at the Business Design Centre in London. The event encompasses an exhibition, conference, training and networking. In the conference, delegates will hear from Google, talking about the three big trends in mobile: social, local and commerce; Ford, talking about turning the car…