Ex.co deeply dives into the ins and outs of retaining viewability and even presents a carved out periodic table that outlines the steps to reaching video engagement and revenue highs.
Read More
Let’s admit that the majority of headaches when it comes to viewability revolve around the fact that in campaigns it’s measured ex post facto. The ad is served and then the viewability pixels start counting—but the buy and sell side pixels load at different times, causing discrepancies aplenty. Doesn’t that…
Read More