Archive

The False Audience-Content Dichotomy

By Mike Hans August 07, 2018

Choose audience. Choose content. But wait—it's 2018, do media buyers really only get to pick one or the other? No, they shouldn't have to, writes Michael Hans. However, quality issues both in data and content have been holding us back from reaching the true potential of programmatic advertising; the time…

Let’s Take This Inside: The State of Programmatic In-Housing

By Mike Hans April 02, 2018

We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group catches us up on where we've been, and what's changing today.