Future Today's apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app's theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. Jennifer D'Alessandro, Head of Ad Sales and Marketing emphasizes that brands can create thematic takeovers related to…
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AdMonsters reported on consumers' perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their…
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When Amazon Prime announced at the beginning of the year that its subscribers would need to pay an extra $2.99 to continue an ad-free experience, consumers began grumbling earnestly about ever-increasing subscription costs. It's worth exploring their complaints so everyone with a stake in the CTV industry can address them head-on.…
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Some see sports as linear's saving grace, but with live sports more prevalent than ever on CTV, only time will tell if linear has a lasting impact. ComScore's annual State of Streaming report shows that the number of CTV hours per household has increased by 21%. Numbers are only expected to go…
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CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity. With the ability to pursue incredibly segmented audiences and fully measure the ROI on CTV campaigns, marketers will have more control than ever before over their CTV ads — if they lay the…
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When it comes to CTV (and media in general), 2022 was not only about the re-emergence of life post-pandemic but also about figuring out where audiences will migrate and how to reach them. It was all about subscriber growth, total reach, and big numbers. Now the conversation is shifting because…
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When it comes to viewership, there is a big difference between subscribers and viewers. Viewers exist on linear and streaming, but viewership is more accurate on linear. Folks aren’t required to log in on linear. In contrast, with AVOD, people share login information left and right, so the subscription model…
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Raise your hand if you remember when a Netflix subscription was $8.99 a month? 🙋🏾♀️ Minus all the fancy tiers, their initial subscription model, and the exclusively intriguing content attracted subscribers and made them the category leader and most popular SVOD platform that they are today. These days, they are…
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In late October 2019, I authored an AdMonsters article with a list of existing, new, and soon-to-launch streaming services showing how they fit into the OTT ecosystem. Then, Covid-19 arrived and the migration that might have taken years took place in months. Now 53% of video viewing on all devices…
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Now with the recent influx of premium streaming services like Disney+ and HBO Max, along with changing CouchSurfing consumer behaviors brought on by the Pandemic, it looks like OTT is really set to take off. In fact, according to North America OTT TV & Video Forecasts report from analyst firm…
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