Ad-blocking users are too often written off as “lost traffic” when studies show they can help revenue efforts when given the right incentives—anything from less intrusive advertising to the ability to pay cash for content. Considering ad-blocking users can average 15% of traffic, that’s potential revenue you should start capturing…
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Leading up to our upcoming webinar with the Acceptable Ads Exchange (AAX), The Revenue Boost You Could Use Right Now—Ad-Blocker Traffic, on April 30, @1PM, Editorial Director, Gavin Dunaway, had a conversation with CEO Frederick Leuschner. We talked about the importance of publishers not resorting to bad practices to mitigate…
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The mobile web has long been viewed as providing a terrible UX with slow-loading pages and poorly positioned and obtrusive ads. So we can’t even begin to talk about mobile web monetization without highlighting the importance of providing a quality UX that enables optimum user engagement. Together—Progressive Web Apps (PWAs)…
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Publishers add more ads per page and lower their floors to capture more revenue, hoping to ride things out until higher CPMs return. Unfortunately, more ads, lower floors, and other desperate moves lead to more opportunities for bad actors to step in. And users will adopt blockers to maintain a…
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To gain a better understanding of Google's Privacy Sandbox, we spoke with Michael Zacharski, CEO Engine Technology & EMX Digital, who believes that Google's Privacy Sandbox won't drastically hurt digital advertising and its efficiency against other advertising mediums and that this will initiate positive actions that will build a trustworthy…
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Instead of a bunch of static spots on a page or within an app where advertisers can shove their wares, what if you had a tabla rasa and could paint the placements and formats that would drive the most revenue per page/session—while similarly improving user experience? Browsi's Alon Even explains…
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Ad blocking may have dwindled on desktop, but users are massively taking up arms on mobile. AdMonsters spoke with Marty Krátký-Katz, Co-Founder & CEO of ad-block monetization platform Blockthrough, about the findings from his company's new 2020 PageFair Adblock Report and how publishers should best wage war against this monumental…
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While we were all busy lamenting the death of the third-party cookie, we just might have missed another privacy initiative that Google is about to implement. It's a measure to deprecate Chrome's user agent string. The user agent string is a string of metadata sent out by your browser when…
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A new Yieldmo-commissioned report, "Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability—How Customer Attention Metrics Can Improve Mobile Advertising Outcomes," from Forrester Consulting highlights the glaring gap between what marketers know how to measure in mobile advertising versus what they wish they could measure—and more importantly, how those metrics…
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The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the…
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