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consent

What Is the IAB Consent Framework?

By Lynne d Johnson January 17, 2019

GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being…

Targeting Consent Is a Publisher/Vendor Team Effort

By Brian LaRue January 18, 2018

Retargeting companies were in the industry trade headlines last week, as a couple of the leading retargeters had made efforts to allow users to opt into having their data collected. There are a few timely issues these companies are trying to address—Apple’s limits on the amount of time it’s acceptable…