The California Consumer Privacy Act’s (CCPA) amended regulations went into effect at the beginning of February, and DoorDash’s civil settlement uncovers challenging privacy terrain ahead for the ad tech industry.
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The primary changes to the API were born from industry feedback that it needed to better support callers of the API who operate within an iframe on a web page. Version 1.1 of the API includes callback support for all commands. This allows vendors who work within an iframe to…
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Preparing for privacy regulations, along with the death of the third-party cookie (and other identifiers used in targeting individuals and measuring advertising) is still as colossal a challenge as it was two years ago. So, what's coming to the data and privacy landscape in 2022? Expect more state-led privacy legislation coming…
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On July 7, 2021, Colorado Governor Jared Polis signed the Colorado Privacy Act (aka CPA or ColoPA depending on who you ask) into law. This makes Colorado the third state — joining California and Virginia — to pass comprehensive privacy legislation. Publishers and marketers will need to comply by July…
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Data Privacy Day is Jan. 28. We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her and how publishers and advertisers can work together to guarantee scale in a cookieless advertising environment while also ensuring consumers' privacy.
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"CCPA does give consumers some rights and has some business obligations, but it's really a law focused on third-party data sharing. And if you look at GDPR, it's much more encompassing than that. CPRA bridges that gap," shared Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb…
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At this week's PubForum+, speakers drilled down into granular questions around Apple’s Identifier for Advertisers (IDFA) restrictions and Google’s sunsetting of third-party cookies, however, larger questions loomed about the potential for federal privacy regulation, the broader impact of the recently-passed Consumer Privacy Rights Act (CPRA), and more.
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Still stuck in election mode. There’s gotta be a way to tie the election and ad tech together? Well, what does a Joe Biden presidency mean for ad tech and digital media? The speculators are out in force!
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From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Privacy expert Jessica B. Lee looks at the push for valuing consumer data, the risks of the…
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It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or two. Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb &…
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