DigiTrust Archives - AdMonsters

Does Hope For an Open Universal ID Exit With AppNexus?

By Gavin Dunaway September 25, 2018

Say it ain't so, AT&T! Following its acquisition, AppNexus has pulled out of the Advertising ID Consortium. A founding member of the universal open ID collective, AppNexus' departure potentially leaves the consortium in peril. However, this might be an opportunity for the universal ID cause to make a beneficial pivot.

Data Targeting on Facebook Gets Complicated

By Brian LaRue April 02, 2018

News briefs for Apr. 2:Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay.