Prohaska teamed up with Advertiser Perceptions and surveyed 110 US advertisers, publishers and ad tech professionals in November 2023 to learn more about industry practices behind supporting quality news advertising while also fighting disinformation. The Supporting Quality News Content:A Look at Advertisers, Publishers and Ad Tech Professionals revealed some eye-opening findings.
Read More
In 2023, Generative AI was the new kid on the block, and everyone wanted to see what all the hype was about. Yet, as Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising…
Read More
From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
Read More
A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Publishers must undertake the critical task of determining whether specific advertisers…
Read More
We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to assess how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the worst, rife with disinformation, conspiracy theories, and spammy links.
Read More
Generative AI innovations promise enhanced efficiency and improved customer service, but there are questions about whether AI, as it currently stands, can provide quality service to real people, including in developing ad creative and messaging that resonates with the right audiences.
Read More
In an era where the digital realm permeates every facet of our lives, from online banking to social media interactions, preserving audiences’ digital identities has become paramount. Self-Sovereign Identitiy offers a potential solution.
Read More
In 2014, the Trustworthy Accountability Group (TAG) was established to cultivate confidence and trust in digital advertising by facilitating collaboration among players across the supply chain to uphold quality and brand safety standards.
Read More
At an AdMonsters Ops session on June 6th, “AI + Malvertising = ?,” attendees heard from Jerome Dangu, Chief Technology Officer and Co-Founder, Confiant, and Louis-David Mangin, CEO and Co-Founder, Confiant, about how AI is affecting ad tech and how we can stay aware of what is to come.
Read More
From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli, Director of Product Marketing is…
Read More