The Big Debate: Is In-Housing Dead?
Is In-Housing dead? It's probably not. But voices around the digital media industry have been telling us how businesses approach in-housing is changing.
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Let’s Take This Inside: The State of Programmatic In-Housing
We were told brands were going to displace agencies and undertake programmatic media buying on their own. It didn't happen according to the schedule many had predicted. But it's happening now. Mike Hans of Forge Group catches us up on where we've been, and what's changing today.
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