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How Marketing Can Help Brands Tie Purpose to Profit

Too many brands have only cast their focus inward when it comes to sustainability, diversity and inclusion, and purpose. And that's a massive missed opportunity. Purpose-driven organizations grow three times faster, on average, than non-purpose-driven ones, and 82 percent of consumers are making purchase decisions with purpose in mind. Today, tying…

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LGBTQIA Publishers Continue to Face Ad Spend Inequality

While there have been some positive developments, as highlighted in a recent study by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) in collaboration with MAVEN/Media Framework, LGBTQ ad spend nearly doubled from 2020 to 2022, reaching $15 million. However, there is still room for improvement. 

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Unlocking the Power of Generational Diversity: Strategies for Managing and Leveraging Multigenerational Teams

In a discussion at AdMonsters Ops in NYC titled, “Generational Diversity for the Win,” Amy He, Industry Analyst Lead at Morning Consult; Josef Najim, Global Programmatic and Partnerships Lead with Reuters; William Won, Senior Director, Sales Operations for Brainly; and AdMonsters’ own Content Manager Yakira Young broke down the generational…

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