In honor of AAPI Heritage Month, here are 10 AAPI ad tech and digital media professionals who are setting the standard for how the advertising ecosystem will advance in the coming years.
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With a career covering the gamut of every aspect of ad tech, Glenda Bautista-Baker, Senior Director of Product, PMC, is a shapeshifter of sorts. Whether it's the sales side, product, or data analytics, Glenda developed a bird-eye view of the ecosystem. This experience has made her a unique problem-solver. In honor…
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As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build…
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Sheryl Daija launched BRIDGE in April 2022 with a board of 13 founding member companies, and it has rapidly grown to upwards of 25. The board's composition is a deliberate convergence of leaders in diversity, marketing, and business from companies including Campbell's, Condè Nast, Discover Financial, H&R Block, IBM, iHeartMedia,…
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