The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls. In preparation for our upcoming webinar, OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps, on Thursday, April 15 @ 1 PM…
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Move over Big G and Facebook … a little company (well, maybe not so little) called Amazon is nipping at your heels when it comes to digital ad sales. Amazon’s ad business raked in over $15.7 billion in 2020, according to new data from eMarketer. That’s up 53% year-over-year —…
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Now with the recent influx of premium streaming services like Disney+ and HBO Max, along with changing CouchSurfing consumer behaviors brought on by the Pandemic, it looks like OTT is really set to take off. In fact, according to North America OTT TV & Video Forecasts report from analyst firm…
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