Tubi Archives - AdMonsters

Yahoo Elevates CTV Advertising: Unveils Dynamic Identity Solutions and Politics Partnerships

By Yakira Young April 23, 2024

Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. He assured us that Yahoo DSP's upcoming developments will prioritize measurement. But before diving into that, let's explore how Yahoo's Identity Solutions are expanding into CTV.

Tubi Becomes First CTV Pub to Implement UID 2.0

By Amy Corr July 01, 2021

The Google third-party cookie crackdown might be on pause, but that's not stopping pubs from testing likely alternatives. Fox Entertainment owned, ad-supported video-on-demand service, Tubi now joins a growing list of publishers supporting Unified ID 2.0 as “the first CTV publisher to implement Unified ID 2.0 to solve for the…