To dig into the details of what retailers need to know to stay competitive, we spoke with Eric Brackmann, Head of Commerce Media at Koddi. Brackmann helped illuminate why it’s important for retailers to invest in digital solutions, how to form partnerships, and how to stay ahead of the competition.…
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Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. After years of trying to push DEI initiatives for others, she found the…
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With the advertising ecosystem constantly changing, buyers are always seeking ways to improve ROI, and sellers are always seeking new ways to diversify revenue — interstitial ads are moving up on the list as a solution to both challenges. A recent study conducted by Adnimation found that the average eCPM…
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A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. AdMonsters spoke with Krishna Kaliannan, Founder/CEO, Catalina Snacks, Jon Evans, Chief Customer Officer, System1, and Susan Vugts, Managing Director, SuperHeroes NY, about the…
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Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be…
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The usual holiday glitz we are used to seeing in holiday advertising may be less excessive this year, which can be expected living in such recessionary times. Nonetheless, one aspect of holiday advertising that seems promising is emotional storytelling.
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Undertone's High Impact Sound (aka Binaural Sound) provides an immersive, surround-sound experience within High Impact display ads. It's a 3D sound effect built into an ad, that is sure to capture the attention of any user who encounters it. But don't worry, this ad experience is not invasive. We spoke…
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Creative has taken center stage as the primary lever to pull when looking to accelerate business results, particularly as marketers are forced to lean into audience consolidation and automation, writes Megan Mullarky, Associate Director, Digital Strategy, Media.Monks.
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In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…
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Publishers like SANDOW Media are using LiveIntent's Native Ad Blueprints to leverage their first-party audience data to build scalable ad sales programs around premium ad packages that resonate with their audiences while driving deeper buyer engagement by combining native formats for email newsletters and programmatic advertising.
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