The programmatic black box has opened. Ad platforms are beginning to make their log-level data available in the hopes of satiating industry hunger for transparency. Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD…
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On the last day of AdMonsters Publisher Forum Scottsdale when publishers went into their workshop groups to explore the issues affecting them in their day-to-day—it was sort of a cross between a support group and a brainstorm on steroids. Topics included "Optimizing Your DMP," "Selling the Data," "Privacy Regulations," "Programmatic…
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They say money follows eyeballs. It was certainly true for mobile advertising. Despite OTT’s surging popularity, ad spend on OTT was only projected to reach $2.6 billion in 2019. Compared to linear TV’s $69.2 billion, what advertisers are willing to spend on OTT might seem disproportionate. But to those in-the-know…
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It's easy to get caught up in the day-to-day of ad ops, but having the right revenue data will help you to take a step back and plan for the right moments. When rev goes up in Q4 there's always the inclination to think things will continue to rise, but…
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Much of the contemporary Internet—and certainly digital advertising—has been built upon tools for data transference. While the cookie has been key in the development of digital advertising and programmatic transactions in particular, the architecture is not going to collapse without it. Understanding why the third-party cookie has gone out of…
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Are programmatic demand vendors becoming an endangered species like the Sirocco Kakapo parrot? Well, if they're not careful they just might be. Many SSPs aren't giving publishers the data they need to optimize their programmatic yield and meet revenue goals. Ad-Juster's Programmatic Scorecard evaluates the top 10 programmatic demand partners based…
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OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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Parsec Media CEO and Founder Marc Guldimann hinted that Parsec was actually building a new tool that crunched attention data in real time for brand and performance campaign optimization—a sort of white-label version of the company's internal optimization engine. The eagle has landed: Adelaide offers advertisers a dashboard with insights…
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For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down to selling pageviews, impressions and clicks. But your audience is a lot more…
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Though her path to the publishing industry may seem unconventional, Dr. Deepna Devkar’s journey from academia to the corporate world has always been on a data-driven trajectory. During her keynote at the Miami Publisher Forum on Mar. 11, “Experimenting in the Revenue Lab With Data Science,” the Head of Data…
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