With a growing audience ready to buy, coupon or deal sites can be a precious asset to advertisers. However, nontraditional publishers often face off against early stumbling blocks as they develop a monetization strategy.
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AdOps teams are data superstars, sitting on a treasure trove of information that contains a rich and nuanced context. But are publishers taking full advantage of these amazing resources? AdMonsters AdOps are Rock Stars Playbook survey indicates they are not. There’s not enough collaboration between AdOps and the sales, product,…
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How widely is contextualized AdOps data shared with sales and ad product teams? Have publishing organizations succeeded in digital transformations, or are they still struggling with silos that ultimately inhibit a more robust monetization strategy? To answer these questions, we surveyed 136 people who work in digital publishing in an…
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For the onstage recording, the trio discussed Chris’ career development. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. The conversation also explored leadership tactics, what it means to be LatinX in the industry, and why we need more diversity.
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Publishers are feeling tremendous uncertainty as they face Apple's massive tech changes and the potential cookieless future. To brave the days ahead, successful publishers must have high-functioning, multi-disciplinary teams, and revenue operations leadership to match. Revenue ops can look to the best of the best — elite organizations like the…
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At the LeadsCon 2022 Consent Summit, agencies, marketers, technologists, legal teams, digital departments, data agencies and compliance professionals came together to discuss all things privacy, consent and compliance. From discussing the potential federal privacy regulations moving through the U.S. Legislature to learning about balancing your privacy and compliance issues with your…
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As we approach the close of Hispanic Heritage Month, we thought it was a good time to laud advertisers for upping their spend to reach this market. But we'd be remiss not to mention that advertisers are also underspending on the Hispanic market relative to the total population, media consumption…
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To get the scoop on the new and evolved Foundry, AdMonsters spoke with the company’s President, Kumaran Ramanathan, about the process of the name changes and acquisitions, how the company can help bridge the gap between the sales and marketing teams, and his advice on how the industry should move…
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In his address, Killion detailed the rise of Complex Networks from a streetwear clothing line 20 years ago to a multimedia business with print and online magazines, video streaming, and in-person and virtual events. The evolution of the company sets a standard for publishers who are looking to broaden their…
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What’s the best way for publishers to attract advertisers to their properties? Enable their sales teams to tell compelling stories about their audiences and why they would be receptive to the potential advertiser’s products and services. But storytelling requires data. The trick is to foster better collaboration between Ad Ops…
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