Publishers, we know it’s been a wild ride lately. Between the impending third-party cookie total annihilation and generative AI nibbling away at referral traffic, finding ways to keep your audience — and your revenue — intact is more important than ever.

That’s why, in our new survey, we’re diving into audience amplification strategies. We want to hear from YOU about how you’re reaching audiences beyond your site and where you see the next wave of revenue opportunities.

Take the Amplify Your Audience Survey Now!

Your input will help uncover what’s working, what’s not, and what’s on the horizon for publishers. We’ll explore the balancing act of leveraging first-party data without losing your competitive edge and dive into tactics from retargeting to renting access to segmented data. With your insights, we’ll map out the best strategies to amplify your audience, drive revenue, and keep your content thriving in these ever-shifting digital waters.

The post It’s Time to Unlock Audience Amplification: Share Your Insights Now! appeared first on AdMonsters.

How do publishers plan to rev up their revenue in the coming years?

Share your insight in our 5-minute survey.

We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.

Let’s uncover where the opportunities are together, as an industry. Your contributions to this survey will help other publishers better understand the industry’s challenges, and learn the strategies to help them sustain, and even thrive. Results will be announced at Publisher Forum Boston, August 4-6.

The post AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies appeared first on AdMonsters.

Pending publisher licensing deals with OpenAI aside, one part of the news organization finds generative AI extremely useful, and in some instances, transformative: the Ad Ops team. AdMonsters has interviewed numerous Ad Ops people across several organizations to see if and how they’re using it.

Reshaping Ad Ops With Generative AI

Ad Ops professionals aren’t just dabbling in generative AI; they’re diving in deep and successfully putting it to work to improve their daily jobs and elevate the overall Ad Ops team. It isn’t a surprise that they’ve largely sidestepped the challenges others have faced using generative AI. As tech-savvy people, Ad Ops professionals are well aware of the limitations of all AI and take active steps to mitigate the pitfalls and problems.

This Publisher Pulse looks at:

• • Popular generative AI tools used by Ad Ops team members
  • Ad Ops personas — distinct ways that interviewees use generative AI to elevate their performance or the performance of their teams
  • AI use cases
  • How generative AI will transform the Ad Ops Teams
  • Tips for getting the best results out of AI
  • Sample outputs

Enter your info to download your copy below!

The post AdMonsters Publisher Pulse: Ad Ops Reimagined — A Guide to Reshaping Ad Ops With Generative AI appeared first on AdMonsters.