Platform, publisher, or some next-gen amalgam of the two? As ad tech companies race to dominate the streaming/CTV/OTT market, Roku’s strategy is looking more like an attempt to build out an entire ecosystem — from devices to ad serving pipes, to measurement — one that now includes a new branded…
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After 118 years, the AAA brand has come to mean reliability and responsiveness. It continues to increase its membership and other powerful brands seek to align with AAA to gain from the glow of this trusted American institution. But the changing culture, habits, and behaviors of younger Americans prompted AAA…
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The ad industry is changing, and so is Cannes Lions. With header bidding altering the way agencies do business, branded content in high demand, and GDPR doing... whatever it's doing, publishers and ops people are in the Cannes conversation more than ever. Yep, as Gavin Dunaway explains, Cannes is AdMonsters…
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This year's Ops showed us there are some big ways is seems like "everything is different now" in digital media, including GDPR, data partnerships, and Facebook's role. But that means there are a lot of new strategies for digital media people to plot out. Brian LaRue tells us about what…
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Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format.
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Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to…
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PubForum might be over, but as we process it, it's helpful to check over the list of what we were excited about to begin with... because it was basically everything. Everyone who attended, look out for the event summary, coming at you soon.
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Real talk for a second: Whenever you hear me griping about the myriad things Facebook doesn’t do well, either for users or for its publisher partners, I’m probably subconsciously trying to convince myself of something. I’m a social media addict, and I suppose I have been ever since the Geocities…
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Throughout 2017, the discussion on the AdMonsters site, at our events and on our listserv has spun off in countless directions. A person has to wonder: Was there ever a time when it seemed the industry focused on one or two issues at a time, or do we just have…
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When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
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