As publishers, we recognize the immense value of our content, and the concept of a conversational chatbot guiding users to explore and enhance their experiences with that amazing content is truly fascinating. But can publishers launch generative AI chatbots and sidestep the issues we read about daily, such as hallucinations, responses…
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Publisher Forum Austin was about "Defining the Future of Digital Media" in Austin. Monday's keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might rest on taking earned and shared media into true consideration to better understand how audiences work and how we should…
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Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…
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Time Running Out on Time-Based Ad Deals? On Tuesday, Digiday reported time-based guarantees have “hit a wall,” as the popular discussion in digital advertising has moved on to things like brand safety. Reading the coverage, though, it sounds like Digiday has reached this conclusion by talking to a publisher who’s…
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Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign personalization or the coming singularity and robot apocalypse.Those of us in the trenches of the digital advertising world have become immune to the lure of buzzwords,…
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If you bother Gavin, Brian and I while we’re in the throes of preparing for the day-and-a-half military precision exercise that is Ops, we’re going to complain about the number of speakers to wrangle and calls to make. I mean with 40+ sessions and the 70+ speakers, it’s a bit…
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