Archive

Does the Network Television Upfront Still Matter in a Digital World?

By John Osborn May 15, 2019

The long-standing ritual of TV network television upfront presentations are now running for the 2019-2010 season, with the major networks wrapping up these showcases from Monday, May 14 through Thursday, May 17, 2019. New programming is presented to affiliates and buyers, and a window is opened for buyers to secure…

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Automated Content Recognition (ACR): The Field-Leveling Technology for T/V (Television/Video)

By John Osborn April 11, 2019

The emerging technology Automatic Content Recognition (ACR) is upending the way television has always been measured as an advertising medium. ACR allows TV, still the largest vehicle for ad industry spending, to compete with and defend against other digital video advertising platforms. With most consumers, by 2021, able to view…

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