time in-view Archives

All Viewable, All the Time: AttentionX Marketplace

By Gavin Dunaway September 26, 2018

"We think that CPM-based buying leveraging optimization on attention metrics... can drive significant positive changes for the industry without requiring massive upheaval for buyers." 33Across CEO and Cofounder Eric Wheeler explains the features of the just-launched AttentionX exchange, an open programmatic marketplace where all inventory is viewable.

AdMonsters Playbook: Understanding Attention Metrics

By Gavin Dunaway July 17, 2017

For years and years we've been told that if the click isn't on its deathbed, it should be shivved to death immediately. While early display ads in the mid-90s could boast CTRs above 40%, the likely number you'll see attached to a campaign these days is below 0.1%. But for…