OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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Cookies are a foundational part of digital advertising, but their application is limited in a cross-device environment. Cookies are browser-specific, they aren’t supported in OTT, and they aren’t easily ported between mobile apps. Cookies, then, are just one type of identifier among several that go into targeting users across multiple…
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Lift Tests: The Next Programmatic Trend? Among advertisers, especially performance advertisers, lift tests are on the rise, AdExchanger reports. Performance advertiser are feeling some heat to justify ROI for all their activities, which is why they’re looking at measuring incremental lift in whatever channels they’re spending in. One reason for…
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There's a lot for attendees to look for at 2017's expanded version of Ops (June 5-6 in New York), and in the interim, we have something for you to look at. AdMonsters rolled out a series of preview videos earlier this week, where you can scope out what you can…
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With Oracle’s recent purchase of Moat, one of the more widely-integrated third-party measurement companies out there, the term "Intersection Observer" has been thrown around a lot lately. To some, the Intersection Observer has been put forward as the possible driver of the next generation of viewability measurement, and as the…
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Publishers that deal with a lot of video content will likely be able to tell you a little about the Video Privacy Protection Act (VPPA). Particularly, they’ll be able to tell you about the numerous hoops it causes video-heavy ops teams to jump through. VPPA holds that a user’s viewing…
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More than ever, media companies offering video campaigns straddle both sides of the traditional/digital divide. In some cases, we see ad budgets shifting from TV to digital. In others, we see the opposite pattern. While that’s opened up all kinds of new opportunities for both broadcasters and publishers, the lack…
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At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in the bustling data trade. In this exclusive Q&A with AdMonsters, he tackles ad servers' biggest challenges at the moment,…
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