I have a natural inclination toward pessimism – it’s in my DNA, please don’t judge me. As I began to hear about viewable impressions, my mind started to crank out hypotheticals on how it would “really” work, as opposed to the utopian descriptions and overviews written in trade publications or…
Read MoreStarting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants landing in Northern California March 3 – March 6, Sonoma is sure to kick off this year’s schedule of…
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The debate over viewability rages on; and, if you've been around AdMonsters lately, you know there are quite a few views on viewable impressions. Our U.S. Editor, Gavin Dunaway, dove into the viewability fray at a viewability panel discussion at Digital Brand Forum in New York a couple weeks ago, where metrics and standardization…
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In a year where it’s been pretty much agreed by everyone that nothing of cultural importance is going to happen, we’re going to have to rely on slightly different talking points to keep us interested in a potentially very dull year - and one of these could be Ad Visibility. Ok,…
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The Weather Outside is Frightful, but Sonoma Is So DelightfulAnd we’ll be letting it flow rather than letting it snow! The cold temperatures of Silicon Alley have much of the AdMonsters team huddled against our SAD lamps, dreaming of the greener pastures to come when we head to Sonoma for…
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“It’s verification all over again!” I smirked on overhearing this statement following an intense discussion on viewability at the Digital Brand Forum in New York City recently. For an ad tech reporter, the verification battles were boon times – there were plenty of digital inches available to sop up the endless…
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The Viewable Impression is all the rage lately. It’s been blogged about, discussed in private industry meetings, debated on conference panels, and included in client planning decks. The concept makes perfect sense: eliminate all the wasted impressions, and pay for only those that are in view of the user’s browser.…
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The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io – a London-based ad tech company – recently announced the launch of the first service to measure i-framed ad viewability across all major browsers.…
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I’ve been asked by several publishers what I think about viewable impressions. While there has been lots of press extolling its virtues and equal amounts of questions and concerns about the implications, there hasn’t been a realistic discussion of how to manage the pricing of viewable impressions (VI). A core selling…
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The topic of viewable impressions caused quite a stir this spring at both the IAB Leadership Conference and AdMonsters' Publisher Forum in Palm Springs this past March. I've heard some suggest methods for ensuring display impressions are actually seen are the "new verification" in terms of confusion and controversy over…
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