reach Archives - AdMonsters

Finding the Right Partner Is Key to CTV Success: A Conversation With TMB’s Mike Richter

By Emily Dalamangas May 09, 2022

We spoke with Mike Richter, Vice President of Global Revenue Operations for CTV and Digital at TMB, to learn more about the importance of working with the right CTV partner, addressing programmatic concerns, and what's next on the horizon for CTV.

Reach & Message Frequency in CTV and OTT: “I Keep Seeing the Same Ads Over and Over Again.”

By John Osborn March 13, 2020

Part I of our overview of Reach and Frequency in the emerging Digital T/V landscape will cover the basics of the media planning and buying formula that has served as a key analytical tool even before television converged with digital video to become T/V (Television/Video). We'll also look closely at…