PubForum Austin, TX 2018: The Tweet Wrap-up

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We’re back from the AdMonsters Publisher’s Forum, “Defining the Future of Digital Media” in Austin, TX and it was a blast. A few people got to sit on (no, not ride) a couple of steers, eat Texas fare and partake in activities like zip lining, kayaking, and axe throwing to name a few. But of course, there were lots of opportunities to network and learn.

Monday’s keynote from Bob Pearson, senior advisor, W2O group taught us that the future of advertising might just be storytizing, a new marketing model that takes earned and shared media into true consideration to better understand how audiences work and how we should reach them.

For Tuesday’s keynote, Si Brown, Founder and CEO of Skignz, told publishers that augmented reality will provide a new layer of opportunity for advertising revenue.

Let’s check out the event hashtag #PubForum to get a look at some of the highlights.

 

AdMonsters’ chairman Rob Beeler truly steered the direction of the event!

 



Bob Pearson of W2O told publishers they’re not taking full advantage of search data — there’s a lot of insights to be gained there about how, when and where publishers should be talking to audiences.

 

Pearson wasn’t the only one who advised attendees to listen to their users.

Pearson also talked about how the bad actors keep winning by using social media as it was intended. But how do we stop them?

The main ballroom was transformed into an augmented reality layer by Si Brown of Skignz.

 

Location is everything, but now it’s even more important to tap into data that reveals where people are coming from and where they’re going.

 

Here’s a couple of takes about how artificial intelligence can clean up advertising.

 

And there were some key lessons on regulation and privacy — oh my!!!

 

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