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September 19, 2024 |
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Inside the DOJ's Big Tech Showdown: AdMonsters Breaks Down Week 1 of Google's High-Stakes Trial |
The trial has highlighted the complexity of breaking up major tech monopolies, the potential ripple effects on small businesses and publishers, and the intricate balance between legislative oversight and market self-regulation. Stay tuned for weekly updates and deep dives as we continue to unpack this monumental trial. We will bring you the latest developments and expert analyses on what it all means for the future of digital media and ad tech. Read more. |
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PubForum Scottsdale Early Bird Deadline: Sept. 27 |
AdMonsters Publisher Forum isn’t just another conference where industry leaders drive change and innovation. Engage with experts through hands-on sessions that challenge your thinking and inspire bold career moves. Don’t miss out on cutting-edge insights and practical strategies to take back to your team. Register by the early bird deadline, September 27! Register Now! |
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Top Stories |
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Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. Read more. |
As retail media expands, so does its complexity. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization. The right provider will offer precision targeting, data transparency, and seamless campaign integration, helping advertisers achieve measurable, data-driven results in an increasingly competitive landscape. Read more. |
Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Read more. |
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Leidos - Alexandria, VA
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