Subscribe to Our Free Newsletters
Our subscribers are digital media and advertising technology leaders.
🌯 Is Data Curation Helping or Hurting Publisher Revenue?
Curation promises to simplify ad buying by bundling premium publisher inventory and data to meet specific buyer needs. But many publishers are skeptical, questioning whether these solutions create value or are just another middleman.
AdMonsters Publisher Forum: The Conference Experience
Next Event:
Features
What Does California’s AI Bill Mean for Ad Tech?; Meta’s Data Trouble in Australia; Is Big Tech’s Golden Age Over?
California is at it again. Just like they did with CCPA and data privacy, they’re ready to take the lead, this time with AI regulation through SB 1047. The bill zeroes in on safety measures for large-scale AI models, including mandatory testing and “kill switches” for rogue systems.
Read More
Google’s Global Antitrust Reckoning; MediaMath Works To Regain Industry Trust
Catch up on the latest in ad tech, from Google's antitrust battles with the DOJ and CMA to MediaMath's resurrection. Plus, join us for a LinkedIn Live on future ops with Justin Wohl and get insights about PubForum Scottsdale.
Read More
Google’s Agency Incentives Controversy; Is Brand Safety Bad for Publisher Revenue; X Struggles With Ad Spend
Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.
Read More
Chick-fil-A Announces Streaming Service; American Consumers Trust YouTube Over Traditional News
Chick-fil-A is branching into original content creation, collaborating with major studios to produce family-friendly, unscripted series for a new streaming service launching later this year. The company is also exploring scripted and animated projects, with a budget of around $400,000 per half-hour for unscripted content.
Read More
Paramount’s Merger and Layoff Saga; Fubo TV’s Sports Streaming Lawsuit; X, The New Ad Tech Crusaders
Paramount Global will close Paramount Television Studios as part of a restructuring effort that includes significant layoffs. This move follows Paramount’s announcement that they’re cutting 15% of their U.S. workforce, adding to the 800 employees laid off six months ago.
Read More
Ramping Up Your Revenue: Digital Publishers Reveal Key Growth Strategies
In July 2024, we surveyed and interviewed publishers to gain insights into their revenue outlook and identify their top opportunities for growth. This report summarizes our findings.
Read More
Conquering the Streaming Wars: An Advertisers’ Guide to Reaching Audiences in Fragmented Media
Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences.
Read More
The Perils of Hashed IDs: FTC Reasserts They Are Not Anonymous
In a recent blog post, the FTC reiterated a critical privacy principle: hashed IDs are not anonymous. Despite some companies' claims, hashing—a process that transforms data like email addresses or phone numbers into seemingly random strings—does not render data anonymous.
Read More
Transforming Ad Tech: An Exclusive Chat with The COOL Company’s CEO Zack Dugow
The new ad tech company, formed when Insticator recently acquired ADventori, seeks to mend the fractured ecosystem. Founded on the principles of creating a better experience for everyone, their comprehensive suite of solutions is tailored for every sector. Unfortunately, dissatisfaction is everywhere you look in our industry, but the COOL…
Read More
How Bid Shading and the $12 Billion Political Ad Boom Could Impact Publishers
Explore how bid shading in political advertising affects publishers' revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.
Read More