The open web is on life support, or so they say. But is it really dying, or are we just not giving it the oxygen it needs to survive? 

That was the big message during Programmatic IO’s session, “The Future of the Open Internet Is…?” featuring industry minds Cavel Khan, Chief Growth Officer, Group Black; Ari Paparo, CEO & Contributor, Marketecture Media; and Ben Hovaness, Chief Media Officer, OMD, with AdExchanger’s Allison Schiff moderating.

And if we’re honest, the conversation revealed a hard truth: the open web’s struggles go beyond the cookies crumbling — the question is: Are publishers ready to hustle for their piece of the pie?

So, What Exactly Do We Mean by the Open Web These Days?

Let’s cut through the noise — everyone’s got their own take on what the “open web” even means anymore. Is it about accessibility, privacy, innovation, or free speech? It depends on who you ask. 

Some say it’s the accessible, ad-friendly corner of the internet, free from the constraints of walled gardens. The last bastion of free, accessible content that isn’t fenced off behind a paywall or login screen. The digital playground where ads can be bought programmatically without a giant tech overlord controlling every move.

But, sadly, the truth is the open web’s territory is shrinking fast, with Google, Meta, and other walled gardens gobbling up a good 80% of ad spend. 

How did we get here? It’s easy to point fingers at Big Tech, but let’s talk about the industry’s own missteps that got us here.

The Blame Game: Did We Let the Open Web Slip Away?

“The industry is partially to blame,” said Khan, laying out how publishers lost resources as ad dollars poured into walled gardens. And he’s not wrong.

The ad tech ecosystem poured money into the platforms and watched them grow, thinking it was all just market dynamics at play. Meanwhile, independent publishers lost their funding, their communities, and, eventually, their place in the game. Publishers didn’t just roll over one day and lose; they were out-resourced, outspent, and ultimately outperformed in the battle for consumer attention. 

“Independent publishers lost their ability to sustain in the marketplace. That’s why we’re seeing the decline,” he added. It wasn’t like consumers suddenly stopped caring about quality content. Publishers couldn’t maintain what they built because ad dollars flowed elsewhere. Publishers ultimately handed the power over to the walled gardens.

“The big miss on the media side was that they let go of their distribution,” said Paparo. Publishers got too comfortable, relying on third-party tech and platforms for distribution, only to realize they became too dependent on these gatekeepers. For example, news publishers, in particular, put too much faith in platforms and aggregators like Google News.

Now they’re playing catch-up, scrambling to recapture those direct consumer relationships they should’ve built from the start — trying to regain what they gave up: their audience, data, and autonomy.

Signal Loss Ain’t the Only Problem Here

But, we can’t ignore the hard reality of signal loss draining value from the ecosystem. “If you suck signal out of an ecosystem, you reduce its value,” explained Hovaness.

Apple’s cookie crackdown in Safari sent shockwaves through the industry, leading to a split in ad pricing between Safari and Chrome, with Chrome’s value only shooting up simply because it still relied on third-party cookies.

Now, with Google flirting with its own version of App Tracking Transparency in Chrome, the industry is bracing for an even bigger hit. It’s the stuff that still gives publishers sleepless nights. But here’s where the conversation often hits a wall: What now? 

Sure, contextual is part of the solution, but let’s keep it 100 — it’s not a magic bullet. As Khan noted, consumers want more than just context. They crave hyper-personalized, relevant content, and right now, the algorithms in walled gardens are fumbling that bag too. 

The missing piece? True multi-touch attribution across platforms. As Khan put it, “We need to leverage technology in a different way, one that doesn’t create a new set of winners while leaving everyone else starving.”

Programmatic advertising might be good at identifying who you are, but it’s failing at figuring out when you’re actually ready to engage. This is where the open web has a shot to differentiate itself, but it’ll take more than business-as-usual tactics.

The Creator Economy: A Blueprint for Publishers?

Here’s where we can flip the script a bit. It’s not just about surviving the ad wars against walled gardens. It’s about publishers learning to think more like creators to reclaim their power. 

The creator economy is booming — worth $250 billion in 2023 and climbing. This economy is out here thriving, projected to double to nearly $480 billion by 2027. Why? Because creators aren’t waiting for consumers to come to them — they’re meeting their audience where they are. Newsletters, podcasts, social — you name it, they’re on it. Consumers are looking to creators for content that feels real, honest, and transparent

Paparo’s excitement around tools like Substack, beehiiv, and Ghost is spot-on. Even WordPress offers tools allowing creators to monetize through commerce and ad placements. This is also where companies like Group Black, Raptive, and MediaVine are ahead of the game, helping content creators secure and optimize ad revenue.

And you know what? Publishers need to pay attention. 

Some are. Think of Architectural Digest’s AD PRO members-only community for design professionals. Or how about Vox and SB Nation launching Top Secret Base, featuring exclusive content for subscribers on Patreon?

We can even look at publishers like Ranker, leveraging first-party data and building community-driven engagement to realize a 4x boost in revenue. That’s not magic; that’s strategy.

It’s time for publishers to rethink revenue streams, diversify content formats, harness first-party data to build meaningful relationships and stop expecting users to just stumble back to their websites out of habit. Meet them on social, in their inboxes, or through niche community hubs — whatever it takes. It’s time to carve out a new space

What’s most important is that you own that relationship with your audience.

The Path Forward: Reinvent or Get Left Behind

Now, let’s be clear: the open web isn’t going to resurrect magically. We shouldn’t try to turn back the clock lamenting the loss of signals or blame the platforms for hoarding ad spend. This isn’t about nostalgia; it’s about redefining the open web for what it can be.

The future of the open web isn’t in wistful “what ifs.” It’s in publishers getting their hands dirty, owning their distribution, and thinking beyond traditional models. It means building the tech stack to capture first-party data, finding new ways to engage, and creating a user experience that doesn’t just compete — it sets the standard.

So when the panel wrapped up with words like “bright,” “diverse” and “changing” to describe the open web’s future, I couldn’t help but add my own: resilient. But these words only mean something if publishers take action. The open web will survive. But it won’t be because we sat around and complained. It’ll be because we hustled, adapted, and fought for it.

The post The Open Internet’s Future: On Life Support or Ready for a Glow-Up? appeared first on AdMonsters.

Email newsletters are one surefire way to achieve both those things, plus they offer pubs a sweet opportunity to earn alternative revenue. 

Given that ad spend will continue its slow descent well into 2023, and direct sales are making a comeback (for some, they never left) — email newsletters provide advertisers with premium advertising inventory that reaches a highly engaged audience. Advertiser Perceptions found that from August 2021 to August 2022, the number of marketers who advertised with newsletters rose from 37% to 65%.

In the midst of mounting privacy regulations, consumers becoming more aware of how they share their data and with whom, and publishers’ concerns about consumer subscription fatigue, I spoke with Anders Rasmussen, CCO & Founder of Passendo, an award-winning email monetization platform that provides value for publishers and advertisers worldwide, about how publishers can future proof their businesses with email newsletters and what’s next for the channel.

How Pubs Use Newsletters to Future-proof Their Business

Lynne d Johnson: How can publishers use newsletters as a channel to future-proof their businesses in the cookieless era?

Anders Rasmussen: First up, publishers have to recognize the power email can wield, and, in a world that’s increasingly obsessed with digital marketing, they need to remember the possibilities an email campaign offers. 

It is a critical component in any healthy marketing program and unique in its ability to entertain, inform, engage and sell through — all this under one roof. Secondly, publishers need to make the absolute most of the first-party data entrusted to them by opted-in, pre-engaged consumers and use emails to activate this critical asset. 

Thinking Outside the Box 

LdJ: Beyond future-proofing their businesses, how can pubs think outside the box to use newsletters to diversify their revenue streams and launch new products?

AR: There are a couple of things here. First of all, the pandemic has immunized consumers against owning content, and in the past couple of years, audiences have been turning to subscription services for entertainment, news, and even shopping. 

Forward-thinking publishers have recognized this and launched newsletter verticals in the form of paid subscriptions for their content. For example, The New York Times offers a puzzles subscription, while Esquire US offers verticals based on particular editorial staff. There’s also the fact that newsletters are ideal for promoting products and driving traffic to a publisher’s website. 

Is Subscription Fatigue a Real Thing?

LdJ: Not every subscription-based media company is experiencing the same success as The New York Times. Looking at streaming services’ declining subscriber rates (cough, cough, Netflix), do you think we’ve yet reached peak subscription accounts for consumers? Are reaching a level of subscription fatigue or is this more about pubs not properly converting the exchange value?

AR: Frankly, I think you’re right that many consumers are experiencing subscription fatigue, but for specific reasons. For example, the average number of subscription services per household has gone up in recent years, and people are beginning to pick and choose the best of what they pay for (after all, the cost of numerous subscriptions quickly adds up.) 

Secondly, Netflix offers a ‘one-size-fits-all’ subscription model that no longer looks either personal or curated. There is so much content on Netflix it can be exhausting just picking something to watch, and consumers are now after increasingly personalized localized programming. Finally, there is simply an increasing number of competitors in the game, giving consumers greater choices in the market. So yes, publishers need to differentiate themselves when it comes to offering consumers subscription products.

Retail Media + Email Newsletters = Perfect Opportunity for Pubs

LdJ: Looking ahead, I’m curious about where email newsletters fit into the growth of retail media. Emarketer predicts ad spend to grow to 31.4% to $41.37 billion this year. Is there a role for newsletters to play in this booming marketplace?

AR: The short answer is: yes email will play a significant role in this rapidly expanding marketplace. In fact, Passendo is already working closely with retail and ecommerce media and we predict the sector will eventually achieve 2-3x the size of the more traditional publishing space. 

A key driver in this is the fact that email uses first-party, opt-in data to speak directly to audiences, and in the privacy-first world we live in this is a highly valuable asset. Add in email’s unique flexibility as a platform to inform and sell through, and you have a very potent asset for the retail media industry to use.

The post Why Publishers Need to Future-Proof Their Businesses With Newsletters: Q&A With Passendo’s Anders Rasmussen appeared first on AdMonsters.

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. 

The solution? Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. 

As one of the largest and most popular ad servers and programmatic platforms in the industry, Google Ad Manager 360 is the preferred choice for most publishers to grow their business, from increasing ad revenue to creating a comprehensive ad strategy that allows them to focus on what they do best and leave the rest to the experts.

Google Certified Publishing Partners such as OAO can provide high-quality ad ops services, products, and support at multiple levels, tailored to each company’s size and individual needs, all geared toward increasing that publisher’s revenue and streamlining their operations, using the most innovative solutions Google has to offer. 

Working Well with Google’s AM360 

Google’s AM360 is a multi-faceted ad server that helps publishers generate revenue by assisting in managing the assets and delivery of sold campaigns while also tracking and reporting on the results. The AM360 platform runs the gamut, allowing publishers to advertise across display, mobile app, video, gaming, newsletter, CTV, and programmatic channels with ease. 

This platform is indeed one of the oldest in our industry, and according to Advertiser Perceptions’ SSP report for the second half of 2021, Google is the most used and preferred supply-side platform among publishers surveyed. In fact, 73% of those surveyed said they use Google Ad Manager.

Not only is AM360 one of the best publisher ad servers available, but it is also a prerequisite to gaining access to Google Ad Exchange (AdX), which is designed to programmatically connect advertisers with high-quality publisher inventory.

Most publishers do not meet the requirements to access AM360 and AdX on their own and must select a partner company to work with in order to gain access. As an authorized Google Certified Publishing Partner (GCPP), OAO is approved to do just that. 

AdX functions as a platform where buyers and sellers transact using real-time bidding. Publishers and advertisers prefer working with AdX because it is held to the highest industry standards for inventory and network ad quality. AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory.

Finding Success Through Partnering with OAO & Google

Choosing the right partner is a critical component for ensuring long-term success in the digital space. First and foremost, partnering with a GCPP such as OAO gives a publisher access to a vast amount of ad ops knowledge, skills, expertise, guidance, security, and capacity. These partners have been carefully vetted by Google, have passed Google’s product certification exams, and have proven track records for helping their publishing partners thrive. 

Beyond that, in these uncertain times having an ad ops partner in place helps publishers navigate and tackle anything that comes their way. For instance, decreased team size or high turnover. For more detail on why this is important, this recent article about “The Great Resignation” from OAO further explains this concept.

Fully based in the United States and now in its 20th year of business, OAO offers its publishing partners a wealth of experience and expertise. As a GCPP, OAO has been authorized to resell both AM360 and its predecessor, DART, since 2006. Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners.

While OAO is able to provide its customers with the traditional suite of ad ops products and services, such as campaign trafficking and management, platform implementations, monetization services, and AM360 support, it has also broadened its horizons to include custom solutions that leverage AM360’s API endpoints to seamlessly integrate with the ad server. These custom solutions are part of OAO’s AM360+ offering. 

“We’re constantly building and innovating at OAO, a company founded by ad ops veterans and composed of ad ops professionals who are always delivering on what ad ops does best: Finding ways to solve problems, grow business, and, as our industry is always expanding and becoming more complex, work smarter not harder. We built our AM360+ product suite to help publishers get the most out of both AM360 and their ad operations teams,” said Craig Leshen, President of OAO.

How OAO’s AM360+ Boosts Profit

The AM360+ program offered by OAO includes OAO Email Ad Connector (EAC), OAO Alpha Video (AV), and iAdOps. These three custom solutions are key to driving engagement and simplifying processes, ultimately leading to increased revenue. 

OAO Email Ad Connector serves as a fundamental connection point allowing advertisers to get in front of target customers via email newsletters – a touchpoint that, according to Statista, 86% of U.S. advertisers spending at least $10k on digital advertising annually agree is a vital connection between a brand and consumers. In addition, 88% of these advertisers believe newsletters will increase in importance with the absence of third-party targetable data. 

EAC integrates seamlessly into the AM360 network and enables publishers to continue serving sponsorship, rotational, SOV, network, and house ads targeted to newsletters via AM360. OAO has added the ability to target first party audience data segments and enable both direct and programmatic monetization of unsold inventory through partnerships with select demand sources, all without the need or cost of managing an additional ad server.

To help drive incremental revenue, OAO Alpha Video integrates easily with AM360 and does not require publishers to incorporate additional platforms, to manage demand source relationships, or deal with intensive integrations. This custom add-on allows publishers to monetize unfulfilled video inventory, working with almost any type of video demand source, by simply trafficking a single creative tag in the AM360 ad server.

Finally, iAdOps is an efficiency tool that helps publishers navigate the most essential AM360 and third-party campaign data quickly and with a user-friendly interface. The primary goal of this tool is to foster efficiency by reducing the number of steps required to access, display, observe, and share key campaign and performance data, across different teams and stakeholders. 

The iAdOps platform enables publishers to easily monitor the health of their campaigns, track metrics, monitor discrepancies, identify unfilled impressions, check the performance of AdX and Open Bidding demand partners, and even access custom reports that OAO can develop on their behalf. 

Working with Google and OAO, a trusted Google Certified Publishing Partner, can truly help your business ascend to the next level. It is also important to remember that not all ad ops providers are created equal. Google’s GCPP stamp of approval is only granted to select ad operations providers who have been carefully vetted by Google and have a proven track record of helping publishers succeed.

Learn more about OAO and read its “Ad Serving Solutions” white paper here.

The post Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success appeared first on AdMonsters.

 Direct-sold deals will be a salve for publishers in the interim between today and the complete deprecation of third-party cookies. Direct-sold deals are an ideal alternative because they’re based on a publisher’s first-party data and enable targeting and measurement across the entire customer journey.

 The need for addressable and performant audiences is paramount for advertisers. According to a study conducted by LiveIntent and Advertiser Perceptions, advertisers vet publishers for the quality of their content (56%) and first-party data (51%) to deliver performance. This is amplified in the absence of third-party cookies today with Firefox and Safari and will be uniform once the final Google Chrome shoe drops.

Publishers have obviously earned their first-party relationships with their customers, but how can they best capitalize on this shift away from third-party and towards first-party data? The answer lies with email. 

Email newsletters and alerts present an opportunity to build and leverage a publisher’s owned and operated media, first-party data, and addressable logged-in audiences to provide greater value to advertisers by connecting them with the audiences they want to reach.

The Challenges of Building Direct-sold Programs

While direct-sold programs are a valuable component of a monetization strategy, there are important first-party data considerations to ensure publishers can reap the benefits.  

Although publishers have had years to accumulate first-party data, many are still lagging and don’t have their coffers full. According to the IAB State of Data report, 33% of publishers are concerned about having enough first-party data, and 55% are currently unable to offer extended reach through first-party data matching to their advertisers.

And even if publishers can get their hands on invaluable first-party data, many publishers are unsure how to best package the data into advertiser offerings. Direct-sold programs highlight the overlapping value of a publisher’s audience and content, but there’s uncertainty around which formats, rates, and metrics make the most sense. 

Rachel Rubin, Vice President of Customer Success, at LiveIntent, partners with publishers on successfully packaging their inventory. 

“We find that most publishers are familiar with how to package up their web inventory, but when it comes to newsletter inventory, it tends to be a ‘let’s see what works approach.’ That’s because the impression-based selling that is typically done for web properties doesn’t directly translate to newsletters which are usually based on sponsorships. Unfortunately, it’s a missed opportunity since the email newsletter represents the most performant of inventory and allows for unmatched targeting and measurement across a publisher’s other properties.”  

Publishers that continue to sell newsletter advertising inventory on an impression-only model will face difficulties from Apple’s Mail Privacy Protection (MPP). They can no longer collect data on email opens or exact geolocations from those using Apple’s email client. However, publishers who decide to sell newsletter inventory in an MPP-adjusted environment can thrive with targeting that leverages first-party data around interests, needs, and desires or by structuring direct-sold deals based on different audience engagement metrics, such as email clicks versus opens.

Email Newsletters May Be a Publisher’s Solution

Let’s say a publisher has a prospective advertiser that sells outdoor recreational equipment. The publisher can leverage its first-party data to create a direct-sold deal for the advertiser that extends to the publisher’s email properties, focusing on audiences who’ve engaged with relevant content on its website and newsletters like health, sports, and environmentalism, for instance.  

The added bonus is that the publisher can provide performant audiences to the advertisers in a logged-in environment that the publisher owns and gain additional revenue. And marketers are catching on, with 9 in 10 seeing newsletters as a valuable way to reach, target, and personalize communication. 

“For publishers struggling to meet the demands of impression opportunities, email can be a natural extension through direct-sold,” explains Rubin. “Email offers advertisers premium inventory because publishers can guarantee precision targeting and attribution based on an email address. Advertisers love the logged-in nature of email because it’s similar to other logged-in environments like Facebook or YouTube. Publishers can charge a premium because advertisers get access to a logged-in, cross-device, performant, and measurable audience that advertisers value.”

Concurrently, as publishers continue to try to build up their troves of first-party data, a successful and robust email program allows them to build up that first-party data set. It’s valuable today and the fulcrum of identity in the post-third-party cookie era. 

Unlock Speed and Efficiency for Direct-sold Programs

One of the reasons that native ad formats have been so valuable to advertisers is that they have a custom look and feel that blends seamlessly into a publisher’s web content. But when it comes to native ads in email, publishers have been hindered by a heavily manual implementation and activation process.

Rubin shared how she has seen these issues resolved with LiveIntent’s client Dotdash Meredith. The organization was expanding its email inventory mix to include native ads but needed a turnkey solution to avoid having to manually hardcode an ad into its email newsletter template.  

LiveIntent’s Native Ad Blueprints enabled publishers like Dotdash Meredith to streamline and automate the placing of native display units within email newsletters. 

“The solution provides speed and efficiency when combined with a direct-sold strategy because Native Ad Blueprints allows publishers to gain greater control over their inventory while not slowing them down with manual processes like in the days of yore,” says Rubin.

Launching solutions such as LiveIntent’s Native Ad Blueprints, allows publishers to lean into direct-sold advertising and capitalize on their hard-won audiences. Because, as we have seen, it is not enough to possess first-party data, publishers must monetize the data to be successful in the cookieless future.

The post Why Direct-sold Programs Are a Publisher’s Answer to First-party Data Challenges appeared first on AdMonsters.

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business.

Year after year, newsletter advertising continues to increase in volume. According to Litmus & Statista, the global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. 

Successful publishers understand email’s value in reaching their users, expanding web and app audiences, and leveraging first-party data. However, more recently many publishers are understandably frustrated by the additional tech, cost, complexity, and having to work through the technical nuances of our industry. 

Therefore it is important to work with the right software, tools, and support team who can navigate an ever-changing digital publishing landscape and grow your newsletter revenue.

OAO, is a leading advertising operations services and technology provider who, in addition to the rest of their sell-side ad ops offering, are driving newsletter ad serving and monetization for their clients.  

OAO is the creator of a proprietary technology known as OAO EAC, which was built as a means for digital publishers who use Google Ad Manager to streamline their newsletter ad deployment and minimize the amount of email-related technical issues affecting them.

Leif Kramer, Product Director, OAO shares some of the main issues affecting publishers when it comes to newsletter advertising, as well how OAO EAC helps to solve them.

Operational and Technical:

Workflow

• Your ad ops team is busy pretty much all the time, so you should always avoid adding unnecessary work to their plate. Using an additional ad server to serve ads into your newsletters disrupts a clean operational workflow by introducing an additional system for trafficking, reporting, troubleshooting campaigns, consolidating reports before sending final campaign data to an advertiser, etc.  

• OAO EAC is built to work with Google’s AM360 ad server, which helps to streamline the publisher’s ad ops workflow. If the publisher is already working with AM360, they no longer need an additional ad server to monetize their newsletters. OAO EAC brings AM360 back to serving ads within newsletters, allowing publishers to serve, manage, and report on campaigns in the same ad server they use for desktop, mobile, video, and audio advertising.

Ad Serving Capabilities and Programmatic Monetization

• Gone are the days of only being able to serve exclusive sponsorships in newsletters. OAO has built additional functionality into OAO EAC that enables publishers to rotate ads in newsletters in addition to standard sponsorships. 

• OAO EAC can also fill a publisher’s newsletter inventory with programmatic advertising via our selected partners. Being an ad ops company, OAO always works to ensure publishers are maximizing revenue with their available inventory. Case in point, we don’t take a rev-share for programmatic or direct-sold advertising that serves via OAO EAC.

Reporting Errors and Delays

• OAO approached building our OAO EAC platform as a “GAM first” solution. This means we have little-to-no error rates in impression and click reporting where other services struggle for direct in-GAM reporting, or completely lose impression and click data. This also means OAO EAC reports the clicks and impressions in near-real-time to GAM, so reporting is single source and always up to date.

Flexible Ad Platforms

• We relied on our 20+ years of industry experience when we built OAO EAC, knowing that publishers are successful because of their unique offerings and that there is rarely a one-size-fits-all approach to anything they do. With that understanding, we made sure that OAO EAC could be easily modified and customized to meet publisher needs, from custom API access to pre-rendering of images and HTML response formatting.

To learn more about OAO EAC and to ensure you have the support you need to work with the ever-changing online publishing landscape, reach out to OAO to discuss your business’s newsletter ad serving needs.

The post Newsletter Advertising: How to Succeed and Common Hurdles to Clear appeared first on AdMonsters.

Just last year, Liveintent found that 87% of publishers and marketers were actively investing in email and 94% were prioritizing scaling their email programs. 

Truth is, publishers have been deploying email newsletters as audience generation tools for their O&O properties for eons. So email is not some brand new shiny thing, but it has mostly played a value-added background role in publishers’ revenue strategies. 

This recent surge can be attributed to all sorts of things from the cookie crackdown to looming privacy regulations to publishers needing to diversify their revenue. I spoke with Rachel Rubin, Vice President, Customer Success, Liveintent to dive deeper into these topics and especially focus on how email newsletters can come out of the shadows to play a leading role in a publisher’s direct-sold program. 

You can watch or listen to the full conversation, or just check out this edited version below.

Email Newsletters Are the New Homepage

Lynne d Johnson: Interest in newsletters is surging. It’s been said that email newsletters are the new homepage for digital publishers, and quite a few large-scale pubs seem to be doubling down on the channel. Is this more than just a trend?

Rachel Rubin: Publishers and marketers have been using newsletters to engage with their readers and their customers for well over a decade now. 

With that said, the focus on newsletters definitely surged over the pandemic. Over the last two years, we’ve seen that email marketing engagement rose by 200%. And the best part is that new readers who started reading newsletters at the beginning of the pandemic are staying in the inbox. 

This spike helped more companies see the value of newsletters as a trusted channel for building and engaging with their audience. Users are opting in, raising their hands, and saying, “Yes, I want content from this publisher — from this marketer.” It’s a really engaged audience. 

Another main driver is email’s growing role as a means of collecting first-party data, which is so important right now. But for the email environment to remain a viable solution, publishers and brands need to continue to provide value to their newsletter readers and be transparent about the value exchange. Email is here to stay. And it’s really exciting to see that everyone is understanding the value now.

Direct-Sold Makes a Comeback

LdJ: We’ve also heard that direct sales are back in style, and PMPs and PGs are trending. What is LiveIntent’s thinking on this?

RR: With the death of the third-party cookie, the future of targeting is kind of in limbo and direct sales are gaining serious momentum regardless of what pipes the execution is coming from. 

LiveIntent is integrated with all the external DSPs — DV 360, The Trade Desk, you name it. We also have a managed service for executing direct deals. And we see priority PMPs coming up more in the environment. We don’t yet have the capabilities for PGs, because, unlike the web which is constant, email has ebbs and flows 

At the end of the day, advertisers want to reach their relevant audience, and publishers who engage with readers on a daily basis know these audiences better than anyone. Publishers who can articulate what makes their audiences and content unique — they’ve really branded and conquested that market. 

Email is a unique snowflake because we don’t rely on cookies, we rely on email hashes. That makes it easier for advertisers or publishers to target their own first-party data.

Increasing Yield With Native Ads in Email

LdJ: In the past, pubs didn’t focus on email because they felt it was too much work. But with your product Native Ad Blueprints, they can build a scalable premium ad experience with little effort and increase the yield of their direct-sold program. Is that correct?

RR: LiveIntent has made newsletters easy. Historically, if you wanted to do native in newsletters, that took a lot of time and bandwidth because you needed someone coding HTML every single time you wanted to switch out your ads.

We’re making that easier without the operational drag of hard coding every single campaign. Publishers can add native ads to their media kit and increase their yield by directly selling native.

And since native ads are designed to look and feel like newsletter content — they drive higher engagement, helping advertisers build brand equity. So they’re a win-win all around. Advertisers get higher CTRs and more performance, and publishers can justify more premium CPMs.

We’ve also recently brought Native Curated Packages to market. This is our version of native demand for publishers. We want to give publishers the control to pick and choose which advertisers run natively in their email newsletters.

Creating New Products and Bringing on New Advertisers

LdJ: In the future, it looks like there won’t be just one thing to replace third-party cookies. Besides being able to collect and activate first-party data, what are some of the other benefits for pubs?

RR:  Pubs can use their newsletter content and ad engagement data to build audiences to segment out audiences by interests — like sports fans, health and wellness enthusiasts, or finance enthusiasts, for example.

Newsletter content and ad engagement data can also lend insight into reader behavior. By examining metrics, you can glean which readers are taking action and then segment those users. You can also create first-party data right in the email environment. 

Tying this all back to your direct-sold and direct-deal question from earlier; this approach helps publishers bring on new advertisers. And they’re able to do that by showcasing their unique offering — captivating content and highly engaged audiences.

Leveraging CRM Data to Increase Reach

LdJ: What about the convergence of martech and adtech — taking first-party data out of silos? How can pubs leverage their CRM data to increase their reach with email newsletters? 

RR: Publishers can utilize CRM data in the email newsletter to target new subscribers, suppress subscribers, target content clickers, or utilize it for marketing campaigns right across the email channel. This is not just within their owned and operated email, but extending their CRM data to target the exchange of emails we have.

Also, leveraging CRM data is not all about targeting. It’s also about suppression. When you are targeting users, it does limit your reach. With suppression, it’s the opposite. You know, who you don’t want to target. 

MPP Isn’t Really Hurting Revenue

LdJ: What about Apple’s privacy changes in the inbox. Is this scary for publishers?

RR: This is something else that requires education. Before MPP launched, we researched and became really educated about it so that we could educate our publishers and ensure they understand what it means for their email newsletters and especially for their metrics. 

We’re not seeing revenue decline, we’re just seeing that the metrics we once loved and held on to are not so accurate anymore. So now we’re in a period of transition and working hard to come up with adjusted metrics so that our publishers and our advertisers can still understand their newsletter performance outside of just the revenue metric. 

Top 3 Takeaways: Direct-Sold in Email Newsletters

LdJ: We’ve touched on so many fascinating topics here. What are your top three takeaways that you want publishers to know about direct-sold in email newsletters?

RR: One, it’s a really easy channel to utilize your first-party data. Two, it’s a really easy channel to create first-party data and create the proper segments to use within your email environment, but also extend it to all of your other channels. And then third, leaning into native can only help increase your yield from both a programmatic and direct-sold standpoint.

The post Unlock Direct-Sold Revenue With Email Newsletters and Native Ads: Q&A With LiveIntent’s Rachel Rubin appeared first on AdMonsters.

Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction of great podcasts and compelling industry voices to follow on social media.

A lot of exciting happenings went down in 2021, from failed FLoC trials to increasing ad spend shifts to digital after a tumultuous 202o to the big tech crackdown to Apple’s many privacy updates upending how mobile pubs monetize their apps and we tried to catch it all.

Here’s a look back at the Top 12 Wrapper issues of 2021.

Guess Who’s Back? Advertising Spend Makes A Comeback

2020 was a tumultuous year for publishers, but signs that we’re rebounding couldn’t be more clear. For instance, just take a look at this U.S. Ad Market Tracker, a collaboration between MediaPost and Standard Media Index based on total ad spending by the major agency holding companies.

You’ll note a steady growth over a period of four months, starting in August, that came after a precipitous decline in ad spend starting in March fueled by the impact of Coronavirus. Overall, digital has been the major media catalyst for growth, expanding 29.3% in November.

Also in this issue: The New York Times Weathered COVID With First-Party Data; 2021, Say Hello to Email; Ding Dong, Adobe Flash is Dead

66% of Marketers Say Audience Beats Context, Pubs Disagree

Lotame’s new report, Beyond the Cookie: The Future of Advertising for Marketers & Publishers, reveals that, while 66% of marketers don’t think contextual targeting is enough to replace audience targeting, 69% of pubs believe context will win in a post-cookie space. It also notes that just 38% of pubs are searching for a solution to the end of third-party tracking, and 16% are using more contextual/intent data while looking for a more permanent solution.

Also in this issue: Virginia Gets Closer to Passing Consumer Privacy Reg; Facebook Fudges Numbers; TTD Hands Over Control of UID 2.0 to Prebid; Maryland Passed a Tax on Digital Advertising

We’re Not Ready for the Cookiepocalypse

While 67% of data leaders report that their organizations are prepared for the impending loss of third-party cookies and identifiers, a staggering percentage of the industry is concerned about future limitations for targeting (45%), as well as for ad campaign measurement (41%), according to a new report from the IAB. Those numbers reek of bewilderment. No? Then why, oh why, is the industry still spending inordinate amounts of cash on third-party data?

Also in this issue: Is Your CMS Killing Your ROI?; Disney, Discovery, and ViacomCBS are Building Their Own Ad Tech; YouTube Unveiled Plans to Tap Into the Rise of CTV

Core Web Vitals Delayed; Browsers Say No to FLoC

If Google’s new Core Web Vitals benchmarks for the “page experience” became the standard for how sites get ranked in search today — most sites wouldn’t rank highly at all. At least that’s according to analysis from SearchMetrics (reg wall), which parsed over 2 million webpages and found that only 4% of them got “good” scores across all three of the Core Web Vitals. (Interestingly enough, Google’s own YouTube didn’t score well at all).

And: While FLoC testing has commenced on Chrome, other browsers—Edge, Safari, and Firefox—are pushing back on Google’s cookie replacement. The triad of browsers joins the Brave Browser, which knocked the Big G’s cookie alternative for not really being a privacy solution last week. Vivaldi also won’t be participating in the FLoC trials, and DuckDuck Go has released an extension to block FLoC.

Also in this issue: Ad Spend Coming Back Strong; Ad Tech CTV Alliance; Cookie Death Will Compound Ad Tech Issues; Contextual Raises Another Round

PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes

Two quick thoughts came to mind when we saw the news that Internet Brands was acquiring health-focused ad tech platform PulsePoint. First: Internet Brands wants to bring programmatic capabilities in-house. Second: Is Internet Brands, with its 250 million monthly uniques, and a variety of advertising offerings, now the 800-pound digital media gorilla when it comes to health content?

Also in this issue: Apple Vs. Everybody: The Saga Continues; There’s Gold in Them Thar Connected Devices; The Duopoly Continues to Dominate, Even in the Midst of the Pandemic; OpenID Comes to Linear TV to Target Audiences and Measure Campaigns Across Screens

Will IP Address Signals Disappear Next?

Third-party cookies are near death, there’s more unknown than known about UIDs (Universal IDs) and FLoC (Federated Learning of Cohorts), and now, IP addresses are soon to be a targeting method of the past.

Also in this issue: The Audio Boom Continues; Pubs in Search of Post-pandemic Revenue Streams; CTV Is Only Growing

FLoC Trial Ends, None the Wiser

“We’ve decided not to extend this initial Origin Trial. Instead, we’re hard at work on improving FLoC to incorporate the feedback we’ve heard from the community before advancing to further ecosystem testing,” wrote senior software engineer Josh Karlin in a Chromium Blink development forum.

Also in this issue: USA Today Launches Paywall, But Who’s The Target Audience?; How Has Working From Home Shaped Ad Blocking?; The End of Big Tech?; TTD Vs Walled Gardens

What Will Apple’s Mail Privacy Protection Mean for Newsletters?

Spoiler alert: It’s not pretty. Many publications opine that Apple Mail Privacy Protection is going to drastically change the way newsletter marketing takes place and that said marketers must readjust their strategies now before changes go into effect.

Also in this issue: Apple’s ATT Privacy Changes a Boon for Amazon?; FTC Refiles Lawsuit Against Facebook. Is It for the Wrong Reasons?

Whaddya Mean Newsletter Subscription Fatigue?; Half of U.S. Consumers Prefer AVOD

Alex Kantrowitz, writer of the Big Technology Newsletter and the book ALWAYS DAY ONE: How The Tech Titans Plan To Stay On Top Forever, said that the rumblings of newsletter fatigue are mere rumblings. In fact, he believes the opposite is taking place and he dubs it the “Newsletter Network Effect.”

And: Two recent reports, one from Future Today and one from Roku show that consumers love AVOD content, including the ads, because they don’t have to pay much for subscriptions with free ad-supported TV.

Is Google Double Dipping?

Talk about inflating ad deals. In an unredacted lawsuit in the U.S. District Court of the Southern District of New York, it was discovered that Google takes between 22-42% of each ad transaction that moves through its system. This is anywhere between two and four times the amount rival ad exchanges take.

Also in this issue: Did Google and Facebook Collude Against Apple?; How Apple’s Privacy Changes Really Hurt

IAB Europe in Breach of GDPR; AI Runs Globe and Mail Paywall

Google and countless other advertisers rely on IAB Europe’s consent management system, which has now been deemed in violation of GDPR.

And: AI runs Globe and Mail paywall. And it’s doing a stellar job. So much so that the company is offering it as a SaaS product. Named Sophi, it controls home page placement of stories and the metering of stories—how many free articles a consumer gets before being prompted to subscribe.

Could CMA Commitments Delay Cookie Cutoff Further?

The ICO’s (Information Commissioner’s Office) outgoing commissioner, Elizabeth Denham, posted a scathing opinion piece where she “warns the industry [behavioral advertising industry] that its old unlawful tricks simply won’t do in the future.”

Also in this issue: The Lingering Impact of the Long Goodbye to Third-Party Cookies; Are Content Creators and Influencers > Media and Brands?; Making Ad Tech and Advertising More Sustainable??

The post Best of AdMonsters Wrapper 2021: Top 12 Stories in Digital Media and Ad Tech appeared first on AdMonsters.

AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry, from developing a scalable first-party data strategy to identity solutions and cookie replacements to OTT and CTV privacy controls to maximizing revenue in email plus more.

Give yourself a professional edge, tune into an AdMonsters Webinar On-Demand Now! Or, maybe later.

OTT & CTV Privacy Controls: Activating Choice & Transparency in Apps

The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences – and that includes privacy controls. Tegna is on the path to providing that transparency and choice with their OTT audience. In this webinar, Chris Fehrmann, Tegna VP of Digital Products, and Alex Cash, OneTrust Consent and Preference Management Lead talked about how your team can deliver personalization, and build trust within your streaming app. Watch this webinar on-demand now!

Unlocking a Creative-First Approach to Social Display

As alternative ways to distribute social content become increasingly important, publishers are offering solutions to help brands take their social creative and run it across publisher inventory with Social Display. Celtra Senior Product Marketing Manager Nikki Gartner discussed how to apply creative effects to Social Display and showcase new workflows that allow even non-designers across account and sales teams to build and activate Social Display with no coding or design experience. In this webinar, you’ll learn how to turn Social Display content into a premium ad experience. Watch this webinar on-demand now!

How Top Publishers are Using VRM to Prep for UIDs, FLoCs and Revenue in a Cookieless Future

With all the uncertainty about the cookieless future, as a publisher, there’s really only one way to future-proof your business: grow relationships with your visitors. There is no single “silver bullet” technology — whether it’s Universal IDs, FLoCs or subscriptions — that will save publisher revenue and jobs in a post-cookie world. Join Dan Rua, CEO, Admiral, as he speaks with Rob Beeler, Founder & CEO, Beeler.Tech, Arvid Tchivzhel, GM Digital, Mather Economics, Kevin Cooper, SVP, Digital, Boone Newspapers, and Derek Nicol, VP, Advertising Technologies, ViacomCBS about two visitor-first publisher efforts that should be your primary focus right now, in preparation for the uncertainty of 2022. Watch this webinar on-demand now!

Identity is a Team Sport: How Publishers & Marketers Can Move Beyond the Cookie Together

How are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out. In this webinar, Alexandra Theriault, Lotame’s Chief Customer Officer, presented key survey findings from “Beyond the Cookie: The Future of Advertising for Marketers & Publishers” to set a baseline for our live case study discussion. Alexandra was joined by Advance Local and Rush Street to walk through how they’re actively implementing and testing identity solutions, and what they’ve learned along the way. Watch this webinar on-demand now!

Personalization & Privacy: Your Third-Party Cookie Replacement Game Plan

Chrome’s delayed cookie deprecation may bring a sigh of relief, but other browsers like Safari and Firefox already implemented blocking third-party tracking cookies, further emphasizing that it’s never too early to start planning for when third-party cookies are totally gone. It’s important to understand how the deprecation of third-party cookies could impact your website. This way, you can make the necessary changes before third-party cookies phase out completely. In this webinar Arshdeep Sood, Solutions Engineer at OneTrust, explains why it’s important to ensure that you have a CMP in place to adhere to regulatory guidelines now — while cookies are still around. Watch this webinar on-demand now!

How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences in Email

By leveraging your first-party audience data, you can build a scalable ad sales program around premium ad packages. Publishers know that advertisers will pay more for premium ad experiences as they drive better engagement, and Sandow Media has seen the results. They’ve streamlined workflows while delivering dynamic ads with more granular targeting and personalization. And with fewer banner ads, the newsletter reader experience has dramatically improved. Jessica Munoz, SVP Product Marketing & GTM Strategy, Liveintent, and Bobby Bonett, VP Digital, Sandow explain how you can use Liveintent’s Native Ad Blueprints in your email newsletter program to improve operational efficiency, improve ad experiences, increase revenue and engagement. Watch this webinar on-demand now!

No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World

The need for first-party data is creating a shift in power towards publishers. Why? Because publishers have a direct relationship with their readers, giving them access to unique insights about audiences that advertisers crave. In this webinar, Lynne d Johnson, Senior Editor, AdMonsters, converses with Dana OMalley, National VP of Sales at Ranker & Lauren Kroll, Customer Success Manager, Permutive, as they dive into the goldmine that is publishers’ first-party data and why it’s so powerful. Watch this webinar on-demand now!

The post AdMonsters 2021 Webinar Replay Roundup appeared first on AdMonsters.

But how about the fact that email newsletters offer pubs a solid additional revenue stream, especially as the cookie crumbles and CPMs are expected to dwindle?

That’s right, pubs. Imagine building a scalable direct-sold program around premium ad packages that resonate with your audience while driving deeper engagement for buyers. Well, publishers like SANDOW Media are using LiveIntent’s Native Ad Blueprints to combine native advertising and email newsletters to do exactly that. But that’s not all.

In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with display ads. 

According to eMarketer native advertising is expected to reach $57.27 billion this year, and with recent technological advancements, native programmatic advertising in email is proving to be both efficient and effective, contributing significantly to publishers’ programmatic revenue. 

Native ads in email no longer require hard coding and they can also be served dynamically, opening up the revenue floodgates and delivering a seamless and personalized user experience. Native programmatic ads in email can be just as engaging as a publisher’s newsletter content, if not more so. 

“The format garners 53% more engagement than display ads,” explained Jessica Muñoz, SVP Product Marketing & GTM Strategy, LiveIntent. That’s a huge opportunity that publishers just can’t ignore.

LiveIntent’s Native Ad Blueprints can help publishers streamline their workflows to support adding premium ad inventory to their email newsletters.

Case Study: SANDOW Media’s Metropolis Magazine Customizable Ad Formats 

Metropolis Magazine partnered with LiveIntent to create a Native Ad Blueprint designed to promote sponsored content in their newsletter, allowing them to escape from display ads being their primary source of revenue for this channel.

“What’s really important to our clients is not a monumental impression share, it’s contextualization alongside premium content,” said Bonett. “And the best way we feel to contextualize an advertiser next to our premium content is elevating them to the level of our content and have that ad content blend in natively.”

Selling advertisers on the concept of their ads blending in with premium content was the easy part for SANDOW. What was tricky was selling it on the operational side. The publisher wanted their small but mighty ad ops team, across their various media brands dealing with 100s of opportunities per week, to: 

• easily traffic approvals
• stand up campaigns
• edit ads on the fly without the assistance of a web editor 
• and manage an inventory efficiently

“Being able to do all of this from a programmatic sense with the LiveIntent backend allows us to be more efficient with our time and allows that team to operate in a much more seamless way without involving unnecessary intermediaries along the way,” shared Bonett.

As well, being able to deploy reader-relevant ad units like these on time, twice per week, with approval from the client is hypercritical to the campaign’s success and high performance. This allows a publisher like SANDOW to run more campaigns more efficiently.

Personalization Wins Every Time

According to data from a recent Advertising Perceptions survey, in partnership with LiveIntent, advertisers say the quality of a publisher’s content and the quality of their first-party data are the most important criteria they use when deciding which ones they choose to partner with for sponsorships. 

“They want to know that you’re putting the same care into getting their messages in front of your readers as you do with your own content,” said Muñoz. “LiveIntent can help you tap into that personalization.”

This is precisely how SANDOW Media increased revenue and CTRs with premium ad experiences in email.

“Protecting the sanctity of the native ad content and its quality is important,” said Bonet. “If you’re backfilling with low-quality ad content readers are going to start filtering you out and it could also change their perception of your editorial content. By prioritizing relevant advertising content we have newsletters where the top-performing content is the native ad unit. You’ll never get that from a banner ad in a million years.”

Besides, don’t you want to sell beyond your current guaranteed deals and be able to run multiple campaigns with multiple sponsors and serve the right ad to the right reader at the right time?

As you should all well know, dynamic ad serving in email is not possible if you’re hard coding your ads. But compared to traditional static ad units, Native Ad Blueprints allows pubs to run simultaneous native campaigns with options to apply targeting parameters (such as locale, date, and time), as well as first-party data to fill impressions and boost yield. 

And because Native Ad Blueprints can be used across multiple ad slots, publishers can scale their native ad inventory into additional newsletters if warranted. This technology is zooming publishers’ newsletter revenue strategies light-years beyond those guaranteed deals they’re currently selling.

Sounds like a win for publishers, their advertising partners, and their readers as well. With Native Ad Blueprints publishers no longer have to worry about limited resources holding them back from providing advertisers with customizations or negatively impacting the user experience with irrelevant native ads. Talk about balancing ad quality with ad revenue. 

Below you can check out the full webinar:

The post How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email appeared first on AdMonsters.

Publishers know that advertisers will pay more for premium ad experiences as they drive better engagement, and Sandow Media has seen the results. They’ve streamlined workflows while delivering dynamic ads with more granular targeting and personalization. And with fewer banner ads, the newsletter reader experience has dramatically improved.

In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST (Register for the free webinar now!) — featuring Jessica Munoz, SVP Product Marketing & GTM Strategy, LiveIntent and Bobby Bonett, VP, Digital, SANDOW — we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue, as well as how they can significantly streamline their workflows and gain back resources with dynamic ads and sophisticated targeting options.

Lynne d Johnson: Native advertising is one of the fastest-growing areas of digital display when it comes to ad spend. I think eMarketer is predicting native will account for $57.27 billion of display spend this year. But a lot of that money is going to the walled gardens, primarily social networks. What other opportunities do publishers have to cash in on this native advertising surge?

Nick Bolt: While there are plenty of native opportunities publishers can tap into on the web, email poses a valuable option for publishers. Native ads garner high engagement rates for advertisers, and in turn, high CPMs for publishers — which only increase in the opt-in environment of email.

Native ads also enable publishers to diversify their media kit with premium ad units that elevate digital experiences. Furthermore, with native ads in email newsletters, publishers can transform their newsletters into a channel for first-party data collection. With more premium options publishers can attract a larger array of advertisers and acquire more data to continue growing their business and revenue. 

Lynne d Johnson: Native in email sounds great, but how can publishers capitalize on native ads without undercutting the work they’ve put into cultivating their display inventory options? 

Nick Bolt: Native ads and banner ads both play an integral part in monetization and advertising strategies. While native ads may garner higher engagement rates for advertisers, they’re designed to fit the look and feel of the publisher’s branding; an advertiser may prefer an ad unit that provides them with the opportunity to showcase their branding and logos instead, as is the case in brand awareness campaigns. The key is to have one’s native and display inventory work together as a multi-format buy where advertisers can purchase both types of inventory for a full newsletter sponsorship. 

Lynne d Johnson: One of the many benefits of native ads in email is that publishers get to use data to make advertising extremely relevant for readers, which of course is a win-win for buyers. What are some of the other benefits?

Nick Bolt: With native ads in email, but more specifically LiveIntent’s Native Ad Blueprints, publishers gain more control and greater flexibility. Native ads enable publishers to monetize their email newsletters while maintaining their brand identity. As publishers work to increase their subscription and retention efforts, native ads are a valuable way to improve subscription experiences with highly-curated, premium ad units powered by reader behavior and interest data. 

Lynne d Johnson: Besides monetization opportunities, what are some of the publisher benefits of using native ads in email newsletters?

NB: With Native Ad Blueprints, publishers can go beyond guaranteed deals committed to a single advertiser and instead can run multiple deals across several advertisers that serve the most relevant ad to readers. Publishers and their ad ops teams can do this while significantly streamlining their workflows and gaining back resources with dynamic ads and sophisticated targeting options. Furthermore, our Native Ad Blueprints solution enables publishers to leverage their email newsletter inventory for their own marketing needs, targeting their audiences with ads that will help them achieve their own marketing goals and objectives.

Don’t forget to sign up for our free webinar with LiveIntent: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021 @ 1 PM EST (Register for the free webinar now!)

The post Pubs Are Increasing Revenue and First-party Data Collection With Native Ads in Email appeared first on AdMonsters.