From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…
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AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
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The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist.
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In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. It is a massive undertaking, as the researchers parsed the log-level data of 21 prominent advertisers to track the entire journey of their investments in the open web. Those campaigns represented $88 billion. Two years in the making,…
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Publishers, SSPs, and DSPs need to work together to ensure all parties get what they need from one another. However, publishers often lament the lack of transparency and the slow evolution of SSPs. At Publisher Forum New Orleans, a DSP, an SSP, and a publisher all came together on one stage…
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A staggering $10 billion will pour into the political advertising arena with the goal of swaying American voters during the 2024 Election cycle. While $10 billion is a boon for digital media stakeholders, that money comes with severe risks. Publishers must undertake the critical task of determining whether specific advertisers…
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Long before MediaMath shut down, Mike Hauptman and Dan Bougourd were intrigued by the idea of building a meta DSP. They both joined MediaMath in the company’s early days, but by 2018, they were itching to bring programmatic advertising to the mid-market advertiser.
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As CRO at Yahoo, Herbst-Brady is the General Manager of the advertising business, which mainly consists of the DSP. She also develops monetization strategies that help elevate the company's future. In a sea saturated with undifferentiated SSPs, Yahoo decided to shut down its supply-side business earlier this year to focus…
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The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve quality ads to consumers. Is a tiered approach the answer to this problem?
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Janes is a veteran in ad tech. Along with his Head of Product role at AdButler, he is a member of the Acceptable Ads Committee and multiple IAB Councils. Recently, he sat down with AdMonsters to talk about the importance of direct relationships between publishers and buyers and how to…
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