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🌯 DOJ and NCIS Want Receipts—Google, IAS, and DV Under the Spotlight

Ryan Barwick over at Marketing Brew hit us with the latest tea: The DOJ and NCIS have some serious questions for Google, DoubleVerify (DV), and Integral Ad Science (IAS). And no, they're not asking politely.

🌯 Google’s AI Traffic Surge: Real Win for Pubs or Boiled Frog?

Google's latest tweak to AI Overview pegs itself as a shiny new traffic lifeline for publishers – or so it seems. With direct links now peppered into AI-generated search results, some publishers report a traffic bump.

🌯 TikTok’s Search Ads Campaign Poses a Direct Threat to Google

Building on that momentum, TikTok is expanding its search capabilities by launching the TikTok Search Ads Campaign. The service will allow advertisers to target users through keyword-based search ads.

🌯 Big Tech Under Fire: FTC’s Data Misuse Report — What It Means for Ad Ops

On Thursday, the FTC reported that various social media and streaming platforms have extensively monitored users, including minors, gathering and distributing more personal data than many were aware of.

What Does California’s AI Bill Mean for Ad Tech?; Meta’s Data Trouble in Australia; Is Big Tech’s Golden Age Over?

California is at it again. Just like they did with CCPA and data privacy, they’re ready to take the lead, this time with AI regulation through SB 1047. The bill zeroes in on safety measures for large-scale AI models, including mandatory testing and “kill switches” for rogue systems.

Google’s Global Antitrust Reckoning; MediaMath Works To Regain Industry Trust

Catch up on the latest in ad tech, from Google's antitrust battles with the DOJ and CMA to MediaMath's resurrection. Plus, join us for a LinkedIn Live on future ops with Justin Wohl and get insights about PubForum Scottsdale.

Google’s Agency Incentives Controversy; Is Brand Safety Bad for Publisher Revenue; X Struggles With Ad Spend

Can a week really go by in ad tech without Google being under the microscope? Google's incentive programs for agencies are under intense scrutiny as new documents filed in the Department of Justice's antitrust trial against the tech giant reveal new details.

Chick-fil-A Announces Streaming Service; American Consumers Trust YouTube Over Traditional News

Chick-fil-A is branching into original content creation, collaborating with major studios to produce family-friendly, unscripted series for a new streaming service launching later this year. The company is also exploring scripted and animated projects, with a budget of around $400,000 per half-hour for unscripted content.

Paramount’s Merger and Layoff Saga; Fubo TV’s Sports Streaming Lawsuit; X, The New Ad Tech Crusaders

Paramount Global will close Paramount Television Studios as part of a restructuring effort that includes significant layoffs. This move follows Paramount’s announcement that they’re cutting 15% of their U.S. workforce, adding to the 800 employees laid off six months ago.

U.S. District Court Ruled Google Violated Antitrust Laws

The courts have been waging their antitrust war against Google for quite some time. The U.S. District Court ruled that Google violated antitrust laws, marking a pivotal turn in this landmark case against the walled garden. But the war is far from over. Google announced plans to appeal the ruling.