Rachael Savage, SVP of Ad Revenue Operations at Hearst, and Brooke Edwards-Plant, VP of Global Ad Ops and Revenue Platforms at Condé Nast talking about building a career in rev ops.
AdMonsters hosted a Linkedin Live with Rachael Savage, SVP of Ad Revenue Operations at Hearst, and Brooke Edwards-Plant, VP of Global Ad Ops and Revenue Platforms at Condé Nast, in preparation for their PubForum Coronado Keynote, “Growing Your Career Through the Rev Ops Ranks.”
This dynamic duo walked us through the past and present of their Rev Ops careers, talked about the skills required for being a good leader, and offered the audience insights about which of their takeaways they hoped will continue to resonate with them after the session.
Click on the image below to be taken directly to Linkedin Live…
What is the best career advice you’ve ever gotten?
Rachael Savage: “It’s really easy to get mired in the weeds of our work. When digging into campaigns or metrics, sometimes you need to remember to take the time to take a step back and ask yourself why you’re doing it, why it’s essential, and what should happen next. At some point, I was working on something huge, and an executive told me, pick your head up and don’t be Little Miss Ad Ops. In retrospect, it was a little insulting, but it’s right. Sometimes I have to remind myself to step back and think about the big picture when I get into the thick of things.”
How would you describe a great Rev Ops Professional?
Brooke Edwards-Plant: “You need to be resourceful. This job can be stressful. It often requires, in some cases, very junior folks working on things that are visible to senior people. You must ensure you build a team that can work independently and problem-solve. Resourcefulness will get you by in everything, not just ad ops. As you rise through the ranks and want to expand into other things, the ability to problem solve and come up with the solution is significant.”