IAB created Project Crosswalk to help publishers and advertisers who want to participate in the CTV boom but are worried about privacy compliance guidelines. The project is a working group of the IAB Legal Affairs Council that identifies privacy complications in CTV and develops solutions to these compliance issues. The…
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At IAB's Public Policy and Legal Summit, publishers, privacy regulations, and compliance lawyers came together to discuss the state of privacy. From privacy compliance in CTV to how publishers can navigate the compliance landscape, here are some of the top takeaways from the conference.
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The IAB Tech Lab has committed to publishing programmatic best practices alongside their quantified carbon impact from sustainability vendors like Scope3 and Cedara.IO, who are part of the working group. To educate the industry, we will publish benchmarks using existing data on supply paths. In the future, we will update…
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At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. Unsurprisingly, measurement, the cookie apocalypse, loss of identifiers, inconsistent privacy regulations, brand safety, and…
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Another day, another way for the ad tech alphabet soup plot to thicken. But this time, it seems to be a step in the right direction towards unifying compliance across state privacy laws called the Multi-State Privacy Agreement (MSPA). As of late, IAB and the IAB Tech Lab is committed to encouraging…
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IAB Tech Lab believes there won't be a single "silver bullet" technology or approach that makes sense for everyone. Instead, advertisers and publishers will need to rally around a portfolio of approaches to addressability that individually meet different functional needs and business use cases.
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This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have the power to impact the adtech game in a big way. "Ownerdomain" and "managerdomain" have two separate functions within ads.txt,…
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The digital advertising community has been witnessing what many are calling a resurgence of contextual advertising. But contextual advertising is only as effective as the taxonomy of content on which it is based. Enter custom content taxonomies. Most publishers currently use standardized content taxonomies by such organizations as the IAB,…
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In the latest attempt at saving the day before the cookiepocalypse, please meet our potential super data hero — seller-defined audiences (SDA). This solution developed by the IAB Tech Lab is a proof of concept released last week as a result of Project Rearc launched two years ago. The SDA…
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While ad spend is down across the board, the IAB Coronavirus Ad Spend Impact: Buy-Side Report reveals an interesting trend: brands are actually increasing their mission-based marketing efforts by 42% and cause-related campaigns by 41%. This pivot in spend is working favorably for brands. Recent research shows that consumers still want…
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