Agenda

Ditch the crystal ball and start thinking like a futurist, blending foresight with a dash of strategic execution. This session explores the merging of art and science to arm leaders with tools and insights to predict future trends, disruptions, and opportunities in digital media and advertising. Learn to develop a futurist mindset, mixing creativity, deep analytics, and smart strategy to turn future challenges into possibilities.

As the compliance crackdown gets stricter, it’s paramount that the industry understands the goals and priorities of federal regulators. Publishers and advertisers must align their businesses with the latest ethical compliance standards. In this town hall, gain practical insights to ensure your compliance efforts meet the highest ethical standards, fostering trust and transparency with your audience.

Generative AI has opened up exciting opportunities for publishers to potentially make their content and audiences even more accessible and relevant for brands. Marketers know the importance of a brand’s unique message and voice. With GenAI, targeting could be just as unique as they are. In this session, New York Times Advertising will share how they’ve been experimenting with GenAI to expand upon their suite of first-party targeting solutions and looking towards the future of the ad business.

In this session, Christie Ray and Emma will explore the critical role of change management amid today’s landscape of rapidly evolving privacy regulations. Christie Ray will share the foundational pillars of successful digital business transformation, identifying key strategies to help organizations drive effective digital change and transformation. Emma will share examples of how these high-level strategies can be applied practically when navigating digital privacy changes as an organization. With a steady stream of digital privacy changes in recent years and more on the horizon, this session aims to equip organizations for success in their digital business transformation journeys – both through successful compliance as well as sustainable business growth.

Learn how an omnichannel strategy enhances ad recall, supported by research from Teads and MediaScience. Explore advanced contextual targeting and data precision to deliver personalized, contextually relevant advertising across all screens, ensuring superior performance and reliability.

Let’s take a journey through the dynamic world of alternative IDs, examining the choices amongst over 100 alt ID options. We’ll explore the essentials for setting up tests and spotting successful outcomes, to hearing real-deal insights from both the buy side and sell side about navigating this new terrain. This session will take a laser-focused look into mastering identity on the open web, as well as the pros and cons of adopting an ID-agnostic approach.

In the dynamic world of CTV and streaming, FAST is emerging as a game changer for publishers looking to diversify revenue streams. Learn how to maximize your earnings while providing the magic mix of free, high-quality content and precision-targeted advertising. Discover how FAST is revolutionizing ad monetization, and walk away with strategies to maximize ad revenues, enhance viewer engagement, and leverage data analytics for optimized ad delivery.

With an increased focus on data privacy, lost signals, and the tightening of data privacy regulations, data clean rooms are rising as a means to collaborate on data in a privacy-safe and ethical framework. But, the complexities of collaborating across different technologies and data setups can be a headache. We’ll tackle the essentials like technical infrastructure, data quality, and user training, addressing common challenges like scalability and data consistency. Gain actionable insights for smooth integration, data privacy adherence, and optimal data use. This session is your key to mastering data clean rooms and enhancing both buy-side and sell-side strategies.

Achieving true representation goes beyond mere appearances. This session dives into how companies can forge sincere connections with diverse audiences, moving past token gestures to embrace genuine engagement. Walk away with actionable insights on cultivating an authentic relationship with your audience, ensuring your outreach efforts resonate deeply and meaningfully across cultural divides.

Interoperability isn't just a nice-to-have but a must-have in the identity solutions game. From Seller Defined Audiences (SDAs) to Privacy-Enhancing Technologies (PETs), get ready to unravel a maze of cookieless solutions, exploring all the pros and cons. It’s not about finding the one-size-fits-all answer; it's about piecing together a puzzle that respects privacy, ensures compliance, and still slays in the ad tech arena.

Layoffs, M&As, data privacy, AI, the challenges—and opportunities—are only mounting. New skills are required to master the constantly changing digital advertising ecosystem. Sustainable innovation won’t come from just the tech, but the people who operate the tech. Explore proven strategies for future-proofing your teams with a focus on skill development, nurturing talent, clear career progression, and fostering a culture that champions diversity, fosters innovation, and accelerates growth.

Explore the pivotal shift in digital advertising with Arielle Garcia as she argues for a return to prioritizing inventory quality over unreliable audience data. This session will dissect the fallacies in current data-driven practices and highlight how publishers don't need to wait for the deprecation of third-party cookies to take back control of their destinies and re-orient around their core strengths—understanding their content and audiences. Discover actionable strategies for advertisers to invest in quality environments, thereby enhancing brand safety and the effectiveness of digital advertising.

The pursuit of revenue growth sometimes leads us astray from the fundamental purpose of advertising, causing us to lose sight of the bigger picture. It's essential to realign our approach by understanding why buyers should be interested in your inventory. Let's explore strategies to optimize from the buyer's perspective, aiming for sustainable long-term value.

Amidst the frenzy of the 2024 election season, publishers are presented with a golden opportunity to capitalize on the surge in news consumption. Our panel will delve into the complexities of monetizing around news stories with a unique focus on video, especially in the context of brand safety and advertiser perceptions. Join us as we uncover the steps publishers can take to make their video inventory more appealing to media buyers. We'll also explore the nuances of how advertisers view news inventory and how the election cycle could influence these dynamics. Don't miss this insightful discussion on maximizing revenue during this pivotal time in news media.

First came Kroger, then Amazon, and then Walmart. Now, in-house retail media businesses, including retailers like Dollar General, are popping up out of the woodwork. Why is in-housing the new wave for retail media? Does in-housing help buyers consolidate spend? Does it make the buying experience less fragmented? Gain firsthand insights straight from leading voices from Kroger and Dollar General. Learn why and how in-housing is drumming up more business for retail media networks.

As signal loss and the collapse of the open market reshape the digital ad landscape, discover how publishers can up their direct-sold game. This session explores a range of strategies beyond PMPs and PGs, focusing on cultivating first-party data, enhancing audience segmentation, and leveraging innovative ad formats for greater engagement. Learn how to build stronger advertiser relationships, tap into emerging technologies, and refine your value proposition in a market where direct sold is more crucial than ever.

Embracing collaboration, this session delves into the evolving world of sports partnerships, particularly focusing on the integration within local Connected TV (CTV). As we witness an increasing trend of strategic alliances in the sports industry, what implications will these partnerships hold for sports broadcasting on local television? This session aims to explore the dynamic shifts and opportunities emerging from these collaborations, highlighting how they are reshaping viewer engagement and transforming the traditional broadcasting model. Join us to uncover the strategic importance of partnerships and their potential to redefine the sports broadcasting ecosystem on local TV.

Discover the transformative impact of streaming audio when activating via retail media networks. In this engaging discussion, unlock insights into leveraging audio as a strategic asset for off-site channel growth. Explore how retail media networks harness the power of audio to captivate shoppers, and learn actionable strategies for achieving sonic success in commerce. Join us and discover the power of audio storytelling to reach millions of shoppers with advanced 1st party audience targeting at pivotal moments with real, measurable results.

In an age when digital noise is at its peak, publishers must innovate to enhance user experiences and meet evolving advertiser demands. How can publishers get there? By embracing automation to streamline and optimize digital campaigns, dynamic product ads, and premium ad experiences. Hear real-world case studies from publishers who win by understanding it’s not only about the tech—it’s about creating experiences that resonate, using data smartly, and pushing creative boundaries. Join us to push the boundaries of what’s possible in ad product innovation with a little creativity aided by automation.

The explosion of FAST channels, AVOD platforms and streaming apps has made it far easier for advertisers to tap into the power of video. But how does all that fragmentation impact measurement? And is it possible to get a holistic view of content and campaign performance across both linear and streaming? With insights from the sell side, the buy side and the platforms in-between, this session explores how the industry can best bridge the gaps between various platforms and measurement methodologies in the era of converged TV.

Unlock the transformative potential of user-generated content in this dynamic session. Discover how authentic customer voices and real-world experiences are reshaping brand narratives and driving consumer loyalty. Join our experts, Arisha Smith, Chief Digital Officer at Camille Rose, and Navarrow Wright, Chief Operating & Technology Officer at Mirror Digital, as they delve into effective strategies for encouraging and amplifying customer-generated content. Learn how to leverage this powerful tool to boost your brand’s visibility, enhance customer engagement, and directly influence purchasing decisions. Don't miss out on harnessing the real power behind the posts!

With increasing competition and changing consumer preferences, publishers are turning to subscription models to capture alternative revenue and authenticate traffic. Let’s peel back the layers to uncover real-time customer behaviors for more effective advertising campaigns and amplified engagement. Plus, learn best practices for pricing digital-first subscription offerings that align with customer goals to create awesome user experiences. Leave this session equipped with strategies for optimizing subscription models and an understanding of essential KPIs: from Monthly Recurring Revenue (MRR) and Customer Lifetime Value (LTV) to Trial Conversion Rates and Customer Retention Rates. Get ready to convert clicks into long-lasting subscriber relationships.

This session explores how embracing healthy habits and avoiding the pitfalls of the "race to the bottom" can enhance advertising strategies and outcomes. We'll dissect the transformation from traditional platforms to CTV, emphasizing the shift in habits that this new environment demands. Attendees will learn the importance of prioritizing quality over cost, implementing robust data practices, and the significant roles of viewability and brand safety standards in sustaining premium valuation of ad inventory.