Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? You're about to have three very intense days! Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

Meet your fellow attendees in this fun and friendly session that sets the stage for the next 3 days! Participants will grab drinks, and then be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

We kick off Publisher Forum with a party! All attendees come together to eat, drink, and get to know each other underneath the palm trees! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

A big welcome from AdMonsters Content Director Lynne d Johnson. She will share the house rules, introduce the AdMonsters team, and give an overview of the next few days.

As with all major transitions in digital media, new opportunities are opening up for publishers to lead the way in a cookieless world. A large part of targeting data will disappear right along with third-party cookies – but not for publishers. Intent data will be one of the leading ways to target audiences, and resourceful publishers are leveraging theirs to help advertisers create exceptional experiences across all touchpoints to influence and engage audiences. Join Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith to uncover how smart publishers can make intent-based ad targeting at scale a reality.

Want to learn more about the critical issues plaguing the digital advertising industry? Fraudulent schemes have cost publishers and advertisers enormous amounts of money. This loss of revenue isn’t simply the cost of doing business in our industry and can be prevented. Julio Monzon, President & COO, MonetizeMore, will explain the evolving nature of these issues (such as ad click protection, invalid traffic and ad setup policy violations), why publishers need protection (not just on the advertiser side), and walk you through lessons learned after experiencing deep pain with his own business.

Grab some coffee and snacks—Publisher Sessions are coming up fast!

We often talk about the end of third-party cookies as if it may not happen but the truth is, cookies have already been out of use on most non-Chrome browsers for some time. Learn from our panel of experts about when and how they began mapping alternative identity solutions, if they’ve been successful, the KPIs used to deem a solution successful and what identity strategy they will be leaning into the most for the remainder of 2023 and into 2024.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

After a crazy morning of content, we bet you could use a bite!

How can AdMonsters better serve the revenue community? We seek feedback!

In today's rapidly evolving business landscape, publishers recognize the crucial role of diversity, equity, and inclusion (DEI) in driving success and differentiation. This session delves into the transformative power of embracing diverse voices and audiences within the workplace and when connecting with consumers. The discussion will examine how cultivating a diverse and inclusive workforce fosters innovation, creativity, and problem-solving. We will uncover the direct link between diversity, business performance, and sustainable growth using real-world case studies.

The phaseout of 3rd party Cookies from Safari in 2021 and Chrome in 2024 is forcing a once-in-a-generation industry transformation. Yet publishers have unique content and audience assets that offer outstanding opportunities for monetization. This session will discuss how Intent IQ's Distributed Identity Technology brings about a unique approach that can currently raise publishers' cookieless ad revenues by up to 500%, while future-proofing their ad tech stack.

Get your caffeine boost because there's still more great stuff ahead!

We are in a post-generative AI world, and if you aren't using this tech to enhance your capabilities, what are you doing? AI algorithms have revolutionized how user data and behavior are analyzed, empowering businesses to gain deep insights into readers' preferences. By leveraging this understanding, AI can provide tailored content suggestions, elevating user engagement to new heights. This session will explore the potential impact of AI-driven advertising on revenue generation, as increased user engagement can lead to higher page views, ad impressions, and conversion rates. Attendees will gain valuable insights into the mechanics of AI-powered advertising optimization and its potential to transform the advertising landscape, fostering more effective and lucrative revenue streams.

Greg Watkins and his partner, Chuck Creekmur, have spent 25 years building AllHipHop.com into a valuable source of hip-hop news and information and one of the largest online hip-hop communities for over five million monthly visitors. From advertising partnerships with Vibe and Complex Networks, I-One, and Maven (The Arena Group), and many more, there have been many trials in finding the right path for securing the ad spend the publisher and their community deserves. In this session, Watkins will discuss what it takes to survive and thrive as an independent publisher for over two decades by finding the best partners, building out the right ad tech stack, and optimizing the supply path, as well as the many other ad tech strategies he’s learned along the way. 

Admonsters content director, Lynne d Johnson, will summarize the day and hype you up for all of the fun evening plans.

In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during dinner.

A beautiful meal enjoyed by publishers and sponsors together, accompanied by music and prizes, and surprises! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

A big hello from AdMonsters publisher, Bill Amstutz, who will give an overview of Day 2.

No one graduates from college with a degree in advertising or revenue operations. Learning comes from being in the trenches, trafficking and optimizing campaigns, constantly updating your tech stack and setup, troubleshooting issues, pulling and analyzing reports, and partnering with sales, product, and client services. It’s an on-the-job field where relationships matter, and learning from your peers and mentors goes a long way to being successful at what you do. 

We all know that the skills needed to be a rev ops pro are wide-ranging. It is the ideal career to get your start in digital media and digital advertising. Plus, with the job requiring a broad range of skills, it provides a lot of options for career advancement. But like everything else, given cultural and technological shifts, the world of ad ops is changing and what’s required of you is too. Join this interactive discussion to talk about how the worlds of advertising and revenue ops are evolving and how best you can prepare yourself to grow. Bring your questions and be prepared to share your career highlights and struggles with the rest of the PubForum attendees. We’ll only call on you if you feel comfortable sharing!

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Grab a cup of coffee and mingle with your new Publisher Forum friends!

The digital advertising landscape is more crowded than ever. Have you taken a look at the ad tech industry Lumascape recently? Jana Meron, a pioneer in the early days of the digital advertising ecosystem will share her experiences from working in the industry with snippets of simple code to today’s ecosystem where pages are loaded with scripts and code and multiple ad slots muddling up the user experience. In this conversation, we’ll examine the pitfalls of prioritizing ad network benefits over publisher and user experience and how to maximize the value exchange to bring about a future where ads and content can coexist harmoniously for the benefit of publishers, audiences and advertisers alike.

AdMonsters content team digs into the topics at the forefront of digital revenue professionals' minds.

Your brain needs a little break after all this thinking! Enjoy Coronado's sun, surf and beauty while making new connections. Pick an activity that feeds your body, soul or tummy, there are always 4-6 activities to choose from so there's something for everyone! 

Actvities include: 

• Brewery Scavenger Hunt
• Catamaran Tour
• Scenic Cycle Tour
• Nature Preserve Kayak Tour
• Pickle Ball Tournament
• AdMonsters Pool Party! 

See full descriptions of all activities to choose the one for you! 

Publisher attendees will spend the night aboard a gorgeous yacht, cruising around Coronado Island and San Diego. We'll see all the San Diego coastline sights, watch the sunset across sparkling waters as we enjoy great food, drinks and music.

Start your last day with a healthy bite to eat!

Typically publishers' favorite part of the conference, this is when everyone opens up and best practices get assembled!

Topics are determined based on timeliness and attendee interest.

Topics are determined based on timeliness and attendee interest.

Grab some snacks and join us for the workshop discussions before you head back home.

What did we learn today folks?