Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? You're about to have three very intense days! Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

Meet your fellow attendees in this fun and friendly session that sets the stage for the next 3 days! Participants will grab drinks, and then be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

We kick off Publisher Forum with a party! All attendees come together to eat, drink, and get to know each other underneath the palm trees! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

A big welcome from AdMonsters Content Director Lynne d Johnson. She will share the house rules, introduce the AdMonsters team, and give an overview of the next few days.

In this live session of Minority Report Podcast, hosts and ad ops veterans Kerel Cooper, President of Advertising, Group Black, and Erik Requidan, CEO, Founder, Media Tradecraft, sit down with Chris Contreras, Chief Customer Officer, MNTN, whose career has spanned sell side, buy side, social media, ad tech companies, as well as leadership roles at startups. They will focus on his career development, from starting as a financial analyst at HBO to deep diving into the fascinating world of digital media and ad tech. The conversation will also explore what it means to be LatinX in the industry, and why we need more diversity. We'll hear what excites Contreras about his current role and hot takes on where the TV industry is headed next.

Commerce media is reshaping the digital advertising landscape. Significant shifts in privacy regulation, consumer behaviors, and technology have led to astonishing growth in commerce media; revenue topped $40B in 2022 and is on track to exceed $100B by 2026, according to industry analysts. Join commerce media industry thought leader Eric Brackmann of Koddi in a session that explores this rapid evolution in media and how you can unlock its power for your business.

Grab some coffee and snacks—Publisher Sessions are coming up fast!

Are you facing challenges in your publishing business and struggling to maintain revenue streams? Join Katherine Tuluzova, Executive Vice President of Sigma Software Group along with Olha Paramonova, Vice President of Adtech at Sigma Software Group, for an informative and entertaining discussion on the challenges and opportunities in the AdTech world. They will share their expertise on how to overcome increased competition, ad-blockers, shifts in consumer behavior, privacy concerns, and other challenges that are affecting the publishing industry. 

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

After a crazy morning of content, we bet you could use a bite!

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Creative. Analytical. Collaborative. Those are just some of the skills required of the rev ops pro. It is the ideal career to get your start in any role in digital media and digital advertising. Since the job requires a broad range of skills, it provides a lot of options for career advancement. But like everything else, given cultural and technological shifts, the world of ad ops is changing and what’s required of you is too. In this community discussion, we’ll talk about how the worlds of advertising and revenue ops are evolving and how best you can prepare yourself to grow.

Without third-party cookies driving targeted advertising — publishers without a strategy to drive user authentication and first-party data, can expect lower CPMs and less revenue. So what’s the solution? Post-cookie solutions like alternative IDs, authentication tools and data clean rooms are the future to reaching the right audiences and building deeper relationships with your advertisers.

Get your caffeine boost because there's still more great stuff ahead!

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Publishers have long relied on cookie and subscription data as audience identifiers, but as we all know, the idea of what constitutes identity is ever-evolving. From the marketers' point of view, the identity conversation centers around the notion of dynamic consumer profiles which require the input of external data signals. So, it’s time that publishers pivot to understand the identity of key purchase influencers — and move beyond just content consumption. In this session, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson, will share his views on the evolution of identity and data and how publishers can future-proof their businesses.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Misinformation and disinformation are at an all-time high, causing advertisers to tighten the reins on brand safety with legit publishers losing out on revenue as a result. But the context and environment in which brand safety resides are ever-changing, as we’ve witnessed over the last three years — and the old tools just aren’t what they used to be, which has led to the evolution of brand safety into brand suitability. Armed with Global Alliance for Responsible Media (GARM) as a baseline, advertisers are learning from podcasting and CTV what it means to be aligned with content that is suitable for their brands vs managing a list of keywords. In this fireside chat, Maria Breza, Vice President, Audience Data Operations & Ad Quality Measurement at SXM Media, will share learnings from building out brand safety and brand suitability solutions for the emerging world of podcast advertising and how they might be applied to news publishing and CTV.

In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during dinner.

A beautiful meal enjoyed by publishers and sponsors together, accompanied by music and prizes, and surprises! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

A big hello from AdMonsters publisher, Bill Amstutz, who will give an overview of Day 2.

The ad tech industry was all abuzz when Bloomberg announced that it would stop serving open-market third-party programmatic display on its site and in-app to have more control over its inventory, user experience and revenue. But even before Bloomberg made this announcement it all started with building out a robust first-party data strategy that led to their own first-party data ad platform. This is a shift in the industry right now, where publishers are using their own first-party data platforms to differentiate themselves and their audiences in the marketplace. Plus, moves like these help publishers build deeper connections with their audiences to understand who they really are beyond the clicks. Join Bloomberg’s Global Head of Advertising Operations, Janelle Faulk, as she shares why it’s important for publishers to take back control.

Publishers have incredibly complex businesses. Many have both digital and traditional advertising, global and regional sales and ad ops teams, and multiple owned properties. Spreadsheets just aren’t enough to manage and optimize inventory, campaigns, and billing.   

With the growing challenges of today’s market, hear from Dave Dembowski, SVP Sales at Operative how the unification of 1st and 3rd party data is vital to understanding your business, enabling actionable intelligence and insights, and surfacing revenue driving opportunities. Revenue Automation Platforms deliver on those needs, providing the ability to sell and scale with efficiency. Learn how to power your ad sales and operations through a combined workflow management, reporting, and analytics system to grow your advertising revenue streams. 

As the third-party tracking cookie wanes and privacy regulations continue to gain steam, one promising alternative to gain interest in the industry is ID solutions. But with over 80 of them out there in the marketplace, how does a publisher know which one is right for their business or that their clients will adopt? Navigating this new world of audience building and targeting couldn’t be more confusing. Thankfully, Patrick McCann, SVP of Research, CafeMedia, have insights and best practices to share to help publishers in their experimentation as they get ready for the cookie crackdown. He’ll also share movements with Prebid’s user ID modules and SharedID and how those solutions increase the value of header bidding and provide a scalable identity to third-party cookies respectively.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

In the fast-paced world of digital advertising, priorities, challenges and opportunities are constantly shifting. Unfortunately, what advertisers want is not always what benefits the publisher. Add in AdTech partners and you’ve got a mixed bag of conflicting priorities. In this panel led by Emodo, we will discuss the state of the industry, including challenges each are facing across identity, SPO, and growth, as well as opportunities such as AI and creative advancements. During this panel, we will hear from all sides of the business on how they might come together to find solutions that will work for all, most importantly the bottom line.

AdMonsters content team digs into the topics at the forefront of digital revenue professionals' minds.

Admonsters very own content director, Lynne d Johnson, will summarize everything you have learned throughout the event before you go into your afternoon breakout sessions.

Your brain needs a little break after all this thinking! Enjoy Miami's sun, surf and culture while making new connections. Pick an activity that feeds your body, soul or tummy! Miami activities include the activities below; see detailed descriptions to pick the best activity for your interests and abilities. 

• Everglades Tour by Airboat
• Little Havana Food & Culture Tour
• Art Deco South Beach Walking & Tasting Tour
• Wynnwood Brewery & Graffiti Mural Tour
• Beach Party

Enjoy a delicious dinner at a beautiful spot with your publisher pals.

Typically publishers' favorite part of the conference, this is when everyone opens up and best practices get assembled!

Topics are determined based on timeliness and attendee interest.

Topics are determined based on timeliness and attendee interest.

What did we learn today folks?