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AdMonsters Publisher Playbooks of 2023: Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars

By Lynne d Johnson January 03, 2024

From the ad quality challenges associated with capturing political ad spend, to the targeting and metrics evolution and attention's dominance, to battling bad ads that tarnish consumers' perceptions of media orgs, to helping sales teams take advantage of adops' treasure trove of data to improve monetization strategies — AdMonsters had…

The AdMonsters Private Exchange Playbook

By Gavin Dunaway August 20, 2013

As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and inventory transparency. In particular, it's a convenient way for publishers to better monetize inventory headed to programmatic channels while meeting and exceeding the demands of…