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Technology Providers
Who Reads AdMonsters? |
Ad Ops
Who They Are:
The people who oversee the technology and processes for executing and transacting advertising.
Real Titles:
- Director of Digital Ad Operations
- Director, Programmatic & Ad Ops
- Global Head of Advertising Operations
- Senior Director, Ad Operations
- Senior Manager, Ad Ops Strategy
- VP, Ad Operations & Monetization
Client Services
Who They Are:
The faces of the revenue team to their stable of clients. They’re the ones who fulfill requests to keep clients happy.
Real Titles:
- Campaign Performance Manager
- Digital Campaign Coordinator
- Director, Campaign Management
- Senior Manager, Client Services
- Manager, Revenue & Client Services
- Manager, Client Services
Data/Analytics
Who They Are:
The people who are monitoring the various data streams coming in, and transforming that into actionable strategies.
Real Titles:
- Director Data Operations
- Digital Data Solutions Specialist
- VP Research & Insights
- Senior Director, Revenue Analytics
- SVP, Operations, Data Sciences
Product
Who They Are:
The people who are monitoring the various data streams coming in, and transforming that into actionable strategies.
Real Titles:
- Ad Technology Product Manager
- EVP, Product and Revenue
- Product Manager, Product Innovation
- Senior Product Manager
- SVP, Technology
- VP, Production, Digital Media & Design
Sales
Who They Are:
The closers and those that manage them. These are the folks who want technologies that ensure the best optimization and delivery for their clients.
Real Titles:
- Director, Digital Advertising Sales
- Director, Sales Operations
- Manager, Digital Sales Operations
- SVP, Sales & Marketing
- VP, Sales Operations
Finance
Who They Are:
The men and women behind the curtain. These folks need revenue, order management, and billing solutions for the media operation.
Real Titles:
- Digital Commerce Team Lead
- Digital Strategic Revenue Planning
- Exec. Director, Yield & Private Marketplace
- Manager, Digital Revenue Operations
- Senior Director, Finance & Business Operations
- Senior Director, Yield Optimization
