Everything about:

ZPD

Whose Data Is It Anyway? Buyers? Sellers? No, Theirs.

By Lynne d Johnson May 19, 2022

Moving forward, it may seem a no-brainer to pubs, that in this privacy-forward era, users should either subscribe or provide morsels of information in exchange for content that is meaningful and relevant to them (which would include advertising), but maybe there really is another way. And maybe that other way…

SMH, WTF Is ZPD (Zero-party Data)?!

By John Roa April 21, 2022

Simply put, ZPD is information that consumers intentionally volunteer about themselves in exchange for a more personalized experience with the media companies and brands they trust. It's the purest source of truth about their relevant characteristics, behaviors, and preferences because it’s sourced directly from them.