At the LeadsCon 2022 Consent Summit, agencies, marketers, technologists, legal teams, digital departments, data agencies and compliance professionals came together to discuss all things privacy, consent and compliance. From discussing the potential federal privacy regulations moving through the U.S. Legislature to learning about balancing your privacy and compliance issues with your…
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DeLu Jackson, Senior Vice President and Chief Marketing Officer at ADT, will give a keynote address at Publisher Forum Nashville entitled “Reach Is Dead, Long Live Relevance: How Buyers and Sellers Use Triggers to Reach and Engage Audiences.”
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The FTC report, entitled “Bringing Dark Patterns to Light,” highlights how companies are using a deceptive design practice called dark patterns. The practice is becoming progressively sophisticated and it aims to trick consumers into buying products or unwillingly giving up their data.
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diDNA combines its industry expertise, high-quality demand, and technical expertise to establish a platform that allows publishers and ad tech vendors to scale their video monetization programs.
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With an eye toward developing a well-rounded revenue strategy, publishers are seriously thinking about how content and technology provide them with the necessary building blocks to provide a great user experience that will also bring in more advertising dollars. It's all about putting users first and building better collaboration across…
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The ad tech industry is packed with several solutions (such as header bidding, A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial…
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In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to…
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Content is king once again. Just ask any buyer or seller where they've placed their bets for post-cookie targeting and contextual is top of mind. We chatted with Kevin Bobowski, Chief Marketing Officer, Siteimprove, about ways in which both marketers and publishers can optimize their content for accessibility, improved user experience,…
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During his keynote — Diversified Teams, Tactics & Audiences: Why the Future of Media Looks Like Group Black — at AdMonsters Ops on June 7, 2022, Kerel Cooper, President of Advertising, Group Black, called on the media industry to address challenging shifts within the industry with diversification and innovation —…
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Ex.co deeply dives into the ins and outs of retaining viewability and even presents a carved out periodic table that outlines the steps to reaching video engagement and revenue highs.
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