Thanks to the powers of personalization and automation, push notifications can be a successful revenue source for publishers. With context as a driver—tied to a unique profile— a publisher is empowered to distribute engaging content that keeps their fans coming back for more. They can also provide advertisers with the…
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At the recent AdMonsters Meetup: Electrifying Email Strategies, powered by Powerinbox, we dug deep into the weeds with Anthony Viglietti, COO & CFO, theSkimm; Leora Schachter, VP, Digital Products, Trusted Media Brands, Inc.; and Sasha Heroy, Senior Directory, Ad Platforms, The New York Times to learn all about their email…
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Consumer trust in social media is greatly waning thanks to the fake news outbreak. It only makes sense that audiences are now turning back to trusted publishers, but they’re doing it in an interesting way. Rather than visiting the home page of their favorite publishers, they’re subscribing to their email…
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