development Archives

Advertising Management Should Be More Like E-Z Pass Lanes Between Dev and Ops

By Rob Beeler October 21, 2020

John Shankman, CEO of Hashtag Labs, introduced us to the concept of an Advertising Management System. Much like a Content Management Systems (CMS) is for editors to update the website, an Advertising Management System (AMS) like HTL BID allows ad operations to manage header bidding settings and even keep up…

Latency in Header Bidding: What Kind of Latency Are We Talking?

By Brian LaRue March 24, 2016

If header bidding offers such a great boost for yield among its most vocal champions, why would a programmatically active publisher have reservations about implementing it? Well, there are a few things. But one of the top concerns making some publishers shy about header bidding is latency. Pre-bid calls are…