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With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to invest time, money, resources and manpower are often overshadowed by ‘gut-feeling’ decisions as publishers feel the pressure to maintain a competitive stride.
The Publisher Maturity Index – a collaboration between AdMonsters and Acceleration – seeks to take the uncertainty out of ad ops management and investment by providing the first-ever quantitative overview of publisher operations and technologies. Publishers can take a brief 10-minute survey, from which we are compiling datapoints and measurements on several workplace elements, including staffing levels, sell-thru, technology use and adoption, and other common issues.
We introduced the survey in late August and, with responses collected from 38 different publishers, we’ve compiled some of the Publisher Maturity Index’s initial findings. Some findings are promising. For instance, 63 percent of surveyed publishers are dipping their toes into audience targeting. While other findings may serve as a wake-up call (i.e., the nearly half of surveyed publishers who don’t yet have a dedicated QA process).
Download the Initial Findings to take a peek at some of the PMI’s earliest revelations. And, stay tuned as we release the entire report in early 2014. Also, publishers, head over to the survey now to help both you and your industry peers gain comparative perspective on the industry.