OPS Markets
April 04, 2013
82 Mercer
In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.
Building the data-driven digital ad marketplace.
Register now for the discounted rate of $895!
Interested in discounts for registering to multiple events? Contact us.
Building the digital data-driven ad marketplace
OPS Markets is a must attend, one-day conference for digital advertising leaders in today’s data-driven media marketplace.
As digital media leader, you know that programmatic trading and data-driven strategies have become essential components of digital advertising, but that getting these tools to work optimally for all the players at hand – publishers, agencies and brands – presents the true challenge.
On April 4, publishers, agencies and brand representatives will be at AdMonsters OPS Markets to disseminate the strategies that will build the future of digital media. One of the things that makes OPS Markets different from other conferences is our “no-pitch” zones — what you hear from our speakers is useful, relevant information that ultimately will help you be better at your jobs.
In fact, we’ve curated an audience that consists primarily of publishers and agencies — so that you’re free of the typical sales pitches that tend to monopolize the conversation at other conferences, providing you with the perfect forum for meaningful discussion, learning and networking.
If you are responsible for furthering your company’s revenue efforts in this ever-changing data-driven environment, don’t miss the opportunity to spend one day with the digital advertising leaders at OPS Markets.
FAQ
What to expect at OPS Markets
Participants in this one-day forum will share best practices from across the industry related to the increasingly data-driven digital advertising marketplace. The agenda will be comprised of carefully curated sessions covering specific challenges and opportunities while offering practical takeaways for attendees. Digital strategists working at the forefront of the programmatic and data fronts will lead the conversation.
Some conference session topics will include:
- Data-driven ad buying and selling
- Programmatic buying and selling strategies
- Working with third-party data providers
- Audience extension
- Measuring engagement in real time
- Connecting the dots between DSPs and SSPs
- The future of trading desks
- Applying social data to monetization efforts
- And much, much more
We review all registration requests for our events and vet potential attendees to keep the content and discussion relevant and specific for all attendees and to ensure the highest possible quality of the AdMonsters community at each event.
News & Updates
Last day to register for the discounted price of $695
Register now to save $200:
Registration is just $695 until Friday at midnight.
- Register today and avoid the increase to $895.
Registration is just $695 until Friday at midnight.
Promo
OPS Markets will explore how digital strategists across the spectrum are embracing automation technology and audience data to further their revenue efforts in an ever-changing environment. Discussion will revolve around realizing the revenue potential of publisher data; understanding campaign and inventory management in an increasingly automated marketplace; taking advantage of evolving tools such as private exchanges and programmatic guaranteed; making the most of first and third-party data providers; and ultimately fortifying the piping between the buy and sell sides.Sessions
2013/04/04
- 1:00 pm Introduction
- 1:20 pm OpenX - The Automated, Integrated, Universe
- 1:30 pm The New Normal: Publishers’ Programmatic Reinvention
- 2:20 pm A Fireside Conversation on Private Exchanges
- 2:50 pm Networking Break
- 3:20 pm A Process, Not Just a Tool: The Custom Trading Desk Approach
- 3:20 pm Driving Advertising With Social Data
- 3:20 pm Who Saw That? The Plausibility of Viewability
- 4:10 pm isocket - Bringing More Tech to Direct Sales With Programmatic Guaranteed
- 4:30 pm Evidon – One Tag Leads to Another
- 4:50 pm Lunch
- 5:50 pm AdTruth Keynote Intro: Mobilizing the Ecosystem – Solving the Audience Recognition Crisis
- 6:00 pm Between the Lines of the LUMAscapes
- 6:40 pm Video in Real-Time
- 7:20 pm Networking Break
- 7:50 pm Great Expectations: The Potential of Social Data
- 7:50 pm A Bank That Thinks Like a Pub
- 7:50 pm In a World Without Cookies...
- 8:40 pm Innovations for Holistic Inventory Management
- 8:50 pm Climbing Out of the Privacy Hole
- 9:50 pm Wrap Party
Sponsorships
AdMonsters brings together a global community of digital strategists to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS and Screens series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities and we look forward to working with you!
Speakers
Don’t miss our terrific lineup of sessions by industry leaders and technical peers as they discuss and debate the issues that drive the data-driven digital ad marketplace.