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conversion tracking

#OPSPOV: Improving View-Through Conversions and Getting More Bang for Ad Bucks

By Will Rand March 14, 2016

Imagine you’re a brand and you’ve contracted an agency or vendor to run a direct-response display ad campaign. You’ve allowed 30 days post-view and post-click ad attribution, along with allowing pixels (both retargeting and conversion) to be placed throughout your sales funnel. After some initial hiccups, everything seems to be going…

Why You Need Post-Impression Tracking (and Why It’s Not Perfect)

By Ratko Vidakovic February 05, 2013

In a world where brand advertisers can't rely on clicks to accurately measure the impact of their online display campaigns, a different method of attribution needs to be employed. This is where post-impression tracking comes into play. And this is why advertisers seem to be asking for post-impression tracking more…