'Data' has become a huge talking point in display advertising in the UK and Europe. Weborama's move to acquire Datvantage speaks to the growing importance of data in an increasingly automated world. AdMonsters caught up with Alain Levy, CEO of Weborama, and Mathieu Roche, MD of Weborama UK, to discuss…
Read MoreI was recently asked to lead a session "What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August. When I was hashing out topics with the organizers, we quickly identified a topic that hit quite close to…
Read MoreRecently I had the good fortune and privilege to give the keynote presentation at the AdMonsters Publisher Forum in San Diego. The topic of the presentation, “What’s So Funny About Innovation?”, focused on the parallels between stand-up comedy and the difficulties of innovating within a data-driven business culture. Full…
Read MoreIn real estate, they say that location is everything. Real estate agents young and old can preach all day long about how location dictates price and demand and shapes the market. Location has different meanings, and in the world of real estate it’s commonly applied on three different levels: city,…
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The London Film Museum provided a unique and inspiring backdrop to the AdMonsters OPS Markets conference last week; with close to 150 attendees enjoying a packed day of keynotes, expert sessions and debate, amongst the star-studded exhibits. The Museum’s Historic Debating Chamber – once the site of many heated political…
Read MoreWhen you visit the homepage for Aol’s Project Devil, there’s a catchphrase across the top that immediately grabs you: "There’s no reason webpages should look the same as they did 15 years ago." I've never met a publisher who would disagree, but it wasn’t until recently that we saw any…
Read MorePart 1 of 3: Importance of targeting smaller advertisersA majority of online publishers primarily focus their ad sales efforts on agencies and large brand advertisers via their direct sales force. The cost of operation for this sales channel often requires them to set a minimum ad buy per campaign. In conversations…
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Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in…
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Last week I attended the IAB Innovation Days event as part of Internet Week here in New York. Here are some of the highlights from the two day event.Emotion in AdvertisingRoss Levinsohn of Yahoo! and Neal Mohan of Google talked about how as an industry we are not connecting with…
Read MoreWith 2012 elections rapidly approaching, new digital advertising regulatory threats are appearing almost daily. Considering that browser cookies today are used for most measurement and targeting technologies, any drastic changes could mean an effective collapse of today's digital ad ecosystem as we know it. In a seminal but prescient study, Norm Proselytizers Create…
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