Publisher Forum - AdMonsters

June 17, 2012

Park Royal Palace Hotel

Within spitting distance of the Technical Museum of Vienna, the Hotel Park Royal Palace Vienna has been setting new standards in the region since 4th October 2011. The state-of-the-art building is not only astounding by its technical innovations, but also by its architectonic particularities.

The modern building sets highlights by the design of the façade alone. The hotel is surrounded by a strip of gold-coloured panels which simultaneously serves as sun protection. The gold colour runs like a “golden thread” through the entire building.

Registration opens November 15, 2011

Registration for this event has now closed.

Strengthen the foundations of online advertising

AdMonsters started in 1999 with the first Publisher Forum, then known simply as AdMonsters, and this remains the flagship conference for online publishers. Don’t miss the 18th EU Publisher Forum in beautiful Vienna.

Participants gather for 3 days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges. Example topics include:

The strategic role of Ad Operations
Audience targeting
Yield, revenue and inventory management
Emerging platforms
Organizational structure
Data monetization and creative executions.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday.

Conference pass includes:

3 day AdMonsters Publisher Forum
Keynote address from senior leaders in European online advertising
Member-led sessions and workshops on a variety of timely and essential topics
Small group breakouts covering a wide variety of focused ad op relevant topics: including ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies
Sunday Evening dinner and cocktail reception
Sponsored “Speed Dating” Networking Drinks Reception
Sponsor & Member Dinner Monday
Member only Dinner on Tuesday
Breakfasts and lunches throughout the conference, Monday, Tuesday & Wednesday
And a fun offsite activity

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XVI.

FAQ

Who attends the Publisher Forum

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.

AdMonsters Publisher Forum themes that define and structure the event are:

FOCUS
AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be with at AdMonsters, and you won't waste precious time figuring out who you're talking to and why they're there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

QUALITY
At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

COMMUNITY
The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

News & Updates

We're all done and dusted at this year's only European Publisher Forum get insights from the three-day conference from the Live Blog.

Get the latest News and Updates on speakers, topics and available discounts via Twitter @AdMonsters

Sessions

2012/06/17

10:00 pm Member Reception

2012/06/18

2012/06/19

2012/06/20

Sponsorships

AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities, and we look forward to working with you!

Speakers

Keynote Speakers
	Data, Brands and Patterns Paul Valerio Principal Method	Making the Media Technology Stack Work for Everyone JT Batson Mediaocean @JTBatson
Member Sessions
	End to End – Booking to Billing Ad Systems Danny Doyle Commercial Ad Operations Team Leader The Guardian @Danny_2_the_Doyle &	The Next Metric: Viewable Impressions Petri Vatanen Business Development Manager Sanoma News @petrivatanen
	Rezaul Haque Applications Analyst The Guardian	Video Advertising – A View From a Non-Broadcaster Richard Swan Head of Advertising Operations Hearst Magazines UK @RichardSwan
	Are Private Marketplaces the Way to Go? Adib Razzaq Digital Integration and Automation Manager News International	How Can Publishers Drive Data Value Rob Brett Head of Data Trading and Performance Revenue Future Publishing @bbb52
	The Evolution of the Sales & Ops Relationship Naomi Hahn Head of Display Strategy Trader Media Group &	Towards a More Creative Future Alexander-Carl Mueller Associate Director - Digital Ad Solutions Thomson Reuters
	Angie Singh Head of Ad Operations Trader Media Group
Sponsor/Partner Sessions
	How Buyers Are Buying – Do the Trends Justify the Means? Boris Kurschinski Head of AdX Buyer Development, Germany Google & David McMurtie Head of Publishers – Partner Business Solutions, Google, UK	MMA – Driving Mobile Business in Austria Peter Hofbauer Vice President Mobile Marketing DIMOCO - Direct Mobile Communications
	Ad Quality: The Elephant in the Room Jay Stevens Vice President and General Manager, International The Rubicon Project @jayrsteve