Advertising Operations is paramount in today’s online ad ecosystem, as overseeing the successful execution of a Web properties online advertising strategy is no small feat. While the history of OPS has been about trafficking and discrepancies, it is now vital to not only execute on, but strategically participate in, the overall advertising game plan. OPS managers now find themselves at the forefront of a company … helping to influence the big decisions.
AdMonsters is putting action behind all the industry talk and introducing a new event series – AdMonsters OPS. We’ve been big fans of the AdMonsters organization since early 2008, and have learned since then how critical the organization and its tremendous events is to the industry. The first of many OPS events will take place on Thursday, September 30 at Chelsea Piers in New York, where online advertising leaders will gather to tackle the big issues (i.e. malvertising) while gaining a deeper understanding how their companies can grow and stay above the rubbish. We agree with AdMonsters: To be knowledgeable in the OPS field is crucial to surviving in our industry. All who attend the AdMonsters OPS will not only walk away with heavy pockets of business cards, but a strong understanding of how OPS will shape the future of online advertising
Please join us on September 30th as our very own, Josh Wexler, will be introducing Gordon McLeod, President of The Wall Street Journal Digital Network. In addition to Josh, Raj Chauhan, VP, North America Sales and Mia Simonsen, Sales Director – North America, will be in attendance. We are sure it is going to be a success. Hope to see you there!
Editor’s note: This post originally appeared on the Rubicon Project Blog.