OPS Markets - AdMonsters

April 18, 2012

82 Mercer

In the heart of New York City, 82 Mercer is a unique event venue, with loft windows, brick walls, hardwood floorings, cast iron columns and arched passageways.

Drive the data ad marketplace at the AdMonsters Week of AdOps

Registration opens December 12, 2011

The Full Conference Fee is $850 (USD)

Important note: The event fee will be billed in US dollars and the event cost does not include your hotel nights.

Or get a pass to the AdMonsters Week of AdOps and save $400

Includes:

Attendance to OPS Markets, NY, April 18, 2012
Attendance to OPS Dinner, NY, April 18, 2012 (SOLD OUT!)
Attendance to OPS Mobile, NY, April 19, 2012

OPS Dinner is now full. Apologies for any inconvenience this may cause. All registrations from now on will be put on the waiting list.

Register here for the AdMonsters Week of AdOps

OPS Markets

Build the data driven ad marketplace

A unique, one-day conference for digital advertising leaders focused on operational excellence in an audience data driven marketplace

More and more online advertising is bought and sold in automated market environments. OPS Markets brings together online media leaders building the market and trading infrastructure for online advertising. Be part of OPS Markets to learn how to leverage RTB, DSPs, SSPs, DMPs, and data providers to maximize your online advertising in a market-driven environment.

FAQ

What to expect at OPS Markets US

Participants in this unique one-day forum will share best practices from across the industry related to the increasingly complex digital advertising marketplace. The agenda will be comprised of carefully curated sessions covering specific operational challenges and opportunities while offering practical takeaways for attendees. Operations leaders working at the forefront of the field will lead the discussion at OPS Markets.

Some conference session topics will include:

Realizing the Revenue Potential of Publisher Data
Campaign and Inventory Management in a RTB World
Working with Third Party Data Providers
Retargeting Strategies
Brand Safety as a Revenue Generator
Measuring Engagement in Real Time
Connecting the dots between DSPs and SSPs

News & Updates

OPS Markets was a smashing success – relive the magic on the live blog!

Sessions

2012/04/18

Sponsorships

AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities, and we look forward to working with you!

Speakers

Keynote Speakers
	Making the Media Technology Stack Work for Everyone Bill Wise CEO Mediaocean @BillWise &	Simplifying the LUMAscape: A Game of 3D Chess Julie Schoenfeld CEO Perfect Market, Inc. @schoenfeldj
	JT Batson Mediaocean @JTBatson
Focus On... Sessions
	Get Back in the Driver’s Seat: Managing Your Own Digital Mix With DMPs Paul Dolan Managing Director, North America Xaxis @pjdinho	Data Beyond Display: DMP as OS Vikram Somaya Vice President, Global Operations and Audience Thomson Reuters @vikramsomaya
	Terms and Conditions: Is It Possible to Standardize? Rick Monihan Director of Sales Operations Policy and Contract Oversight ESPN &	The Truth About Retargeting Revealed Edward Montes CEO Adnetik
	Julian Zilberbrand SVP Global Digital Director, Technology Activation Group Starcom MediaVest Group @jzilberbrand	An Insider's Guide to Attribution Dustin Engel Executive Vice President of the Western Region iProspect @dustinengel
	Trading Desks and Pubs: Can't We All Just Get Along? Matt Barash Digital Media Advisor & Entrepreneur @mjbarash &	What Programmatic Buying Means to the End Marketer Sara Livingston Manager, Digital Marketing Seamless @saralivingston
	JR Randall Director of Partnerships & Ventures VivaKi Nerve Center @contactjr	The Publisher Data Manifesto Sandra Baez VP of Advertising Operations and Yield Management Wall Street Journal Interactive @sbaez
	Putting the 'Creative' Into Dynamic Creative Optimization Jane Barratt Branding & Digital Marketing Expert, Angel Investor and Consultant @Jane_Barratt
Sponsor Sessions
	Gaining Control and Transparency in the Exchange Michelle Sarlo Dauwalter Total Revenue Management Consulting Lead, Direct Partnerships Google	Picking the Right Partner Kelly McConnell Director of Publisher Services PubMatic @Pubmatic
	Real-Time Trading: Automation and Increased Revenue for Publishers Josh Wexler SVP, Market Development The Rubicon Project @joshwex	An Integrated Approach to Revenue Optimization Michael Todd CTO OpenX @OpenX
	Metrics That Matter: Best Practices Around Optimization C. Eoin Townsend SVP, Partnerships and Business Development DoubleVerify @DoubleVerify	Andrea Fernandes Vice President, 360 Solutions and Digital Sales TC Media @TCMediaCanada
Morning Panel – Programmatic Selling Beyond RTB
	John Ramey CEO & Founder isocket @jpramey	Anthony Katsur Chief Operating Officer Maxifier @Maxifier
	Jeremy Hlavacek VP, Stragetic Partnerships Varick Media Management @jhlava	Ben Kneen Director of Ad Products, WebMD @adopsinsider
Afternoon Panel – Opening Up Private Exchanges
	Jeff Burkett Senior Director, Ad Innovations & Client Services Washington Post Digital @burk504	Jason Kelly Chief Revenue Officer Google Admeld
	Craig Ziegler VP, Partnerships Accuen	Mario Diez CEO quadrantONE @mariojdiez